Beacon Wellness Brands – plusOne & Deia Sex Toys

About Beacon Wellness Brands

Beacon Wellness Brands developed from Clio Designs, a consumer product design and manufacturing business founded in 2002 by Jamie Leventhal. The business initially concentrated on creating and manufacturing products for other companies.

In 2006, the company shortened its name to Clio. It later expanded its own branded product portfolio, including personal care devices and sexual wellness products intended for ordinary retail environments.

The company launched plusOne in 2018, introducing a collection of accessible vibrators and related accessories. Unlike specialist adult toy brands sold mainly through sex shops, plusOne was developed for distribution through mainstream pharmacies, supermarkets and other consumer retailers.

In 2021, Clio partnered with Boston-based private equity firm Yellow Wood Partners to establish Beacon Wellness Brands. The business continued operating its own consumer product labels alongside an OEM division developing private-label products for other companies.

Maria Warrington became Beacon Wellness Brands' chief executive officer in 2024, having previously held senior financial and operating roles within the business.

Beacon's sexual wellness portfolio is organised around three principal names: plusOne, Deia and Cosmopolitan x plusOne. These collections differ in design, target customers, stimulation methods and available features.

The company also operates a national branded consumer products business and an OEM unit. These activities are broader than sexual wellness alone, so not every product manufactured or developed by Beacon is an adult sex toy.

Beacon Wellness Brands' Three Sexual Wellness Collections

The company's sexual wellness products are distributed through three main collections. Each uses different design priorities, ranging from compact everyday vibrators to more advanced couples' devices.

plusOne Dual Vibrating Arc – Dual-Motor Silicone Massager

The plusOne Dual Vibrating Arc is one of the best-known products within Beacon's sexual wellness portfolio. Its C-shaped construction combines two vibrating ends in a single curved silicone device.

Unlike a straight vibrator with one contact point, the Arc uses separate vibrating sections intended to provide stimulation along different areas of the body.

It has a motor at each end and magnetic charging. The two-motor arrangement is its main distinguishing feature, although exact vibration strengths and pattern combinations should be checked on the individual product listing.

C-Shaped Design

The curved construction allows the two ends to occupy different positions during use. This is unlike a standard bullet vibrator that concentrates stimulation through a single small contact area.

Shape and flexibility influence how the device fits. The C-shaped arrangement should not automatically be assumed suitable for every body or every form of partnered use.

Two Vibrating Motors

The Dual Vibrating Arc contains a motor in each end of the device. This allows vibration to originate from two locations rather than relying on a single internal motor.

A dual-motor arrangement does not automatically establish stronger stimulation than every single-motor vibrator. Motor type, placement and vibration settings also affect the physical result.

Silicone Construction and Charging

The Arc uses silicone contact surfaces and magnetic charging. Its charging connections should remain clean and dry according to the manufacturer's instructions.

Buyers should verify the exact waterproof rating, charging cable contents and available functions on the product listing rather than assuming every plusOne vibrator shares identical specifications.

plusOne Bullets, Mini Massagers and Air-Pulse Stimulation

plusOne began with several compact vibrator formats intended for straightforward operation. These included vibrating bullets, miniature massagers, dual-vibration devices and air-pulse stimulators.

Vibrating Bullets

Bullet vibrators generally concentrate external stimulation through a compact rounded or tapered tip. Their small construction differs from larger wand massagers and wearable couples' devices.

plusOne's bullet vibrator range is designed for easy handling, with the exact number of speeds, battery requirements and waterproof rating varying by model.

Mini Massagers

Mini massagers provide a smaller alternative to traditional full-size wand vibrators. Their contact surfaces and handles may be more suitable for users who prefer compact devices.

The precise vibration arrangement should be checked for each product, as mini massagers do not necessarily use the same motors or settings as larger rechargeable wands.

Air-Pulse Arousers

plusOne also offers air-pulse stimulation products. These devices differ from ordinary vibrating bullets by generating pulsing sensations through a specially shaped contact opening.

Air-pulse stimulators should not be confused with vacuum penis pumps or medical suction devices. Their intended contact areas and operating methods are different.

Deia The Wearable – Remote-Controlled Couples' Vibrator

Deia The Wearable is designed for partnered stimulation using a flexible silicone vibrator and wireless handheld remote control.

It offers ten vibration settings. The remote allows the selected functions to be adjusted without using controls directly on the vibrator.

Wireless Remote Operation

Wireless control can be useful for couples who prefer one partner to operate the vibrator while the other wears or holds it.

It should therefore be described as a wireless remote-controlled product rather than an app-controlled vibrator.

Ten Vibration Settings

The Wearable offers ten settings, providing more than one vibration pattern or intensity arrangement.

Individual users may prefer different settings depending on their body position and the intended contact area. A larger number of modes does not automatically indicate stronger motor output.

Wearable Construction

Wearable vibrators are designed around the way a device sits against or within the body. Their shape and flexibility matter as much as their electronic functions.

Customers should compare the exact measurements, intended placement and control method before choosing The Wearable for partnered activities.

Deia The Couple – Compact Vibrator for Shared Stimulation

The Couple is a compact Deia vibrator designed for shared use during partnered sex.

Its stated length is approximately 10 cm. This compact construction distinguishes it from longer insertable vibrators and full-size wand massagers.

A couples' vibrator may provide contact between partners through a different physical arrangement from a traditional cock ring.

Conventional vibrating cock rings are worn around the penis and use a ring-shaped section for positioning. The Couple is a separate wearable couples' device and should not be assumed to have the same fitting mechanism.

The Couple is water-resistant rather than fully waterproof. This distinction is important when cleaning or using the product around water.

Check the manufacturer's instructions for its exact contact surfaces, charging system, vibration settings and intended use before purchase.

Deia The Hot and Cold – Temperature-Play Vibrator

The Hot and Cold is a Deia vibrator designed around contrasting temperature sensations.

It has one warming end and one cooling end. These surfaces provide different types of temperature contact within the same device.

Warming Contact Surface

The warming end provides temperature-based stimulation rather than relying solely on conventional vibration.

The exact operating temperature should be checked on the individual product listing. A product described as warming should not automatically be assumed to reach a particular temperature.

Cooling Contact Surface

The cooling end provides an alternative contact sensation within the same product.

Temperature changes should be tested on less sensitive skin before use. Avoid applying a temperature-based device to irritated or injured tissue.

How It Differs From Warming Lubricant

A temperature-play vibrator and a warming lubricant use different methods to create sensations.

The Hot and Cold uses physical temperature-changing contact surfaces, whereas a warming lubricant may rely on ingredients that create a warming sensation when applied to the skin.

The linked lubricant collection is a separate CockRingShop category.

Deia The Wand, The Feather and The Arouser

Deia also offers smaller external stimulators and a flexible-head wand, providing different contact surfaces from its wearable couples' devices.

Deia The Wand

The Wand is a rechargeable body massager with a flexible head and ten vibration patterns.

Its flexible head allows the contact surface to change angle during use. This distinguishes it from a rigid straight-shaft vibrator or a compact bullet.

The stated ten patterns provide different operating options.

Deia The Feather

The Feather is a compact external stimulator within the Deia range.

Its smaller design provides an alternative to larger massagers. The exact control functions, contact surface and charging requirements should be confirmed on the individual product listing.

Deia The Arouser

The Arouser is a pulsing clitoral stimulator using a plate-style contact surface.

The product uses magnetic charging and is distinct from a standard vibrating wand because its contact mechanism concentrates stimulation through a different surface.

Buyers should check the listed stimulation modes, charging instructions and intended body contact before use.

Cosmopolitan x plusOne – Beauty-Inspired Vibrators

Cosmopolitan x plusOne combines Beacon's vibrator designs with visual styling inspired by beauty accessories and familiar cosmetics.

The collection includes compact devices, lipstick-inspired vibrators, rose-shaped stimulators and rabbit vibrators with additional motion features.

All Made Up

All Made Up uses a makeup compact-inspired design and includes a mirror. Its appearance distinguishes it from a conventional cylindrical vibrator.

The cosmetic styling should not be confused with an actual makeup product. Check the manufacturer's instructions for the device's intended stimulation surfaces.

Read My Lipstick

Read My Lipstick is a miniature bullet vibrator with lipstick-inspired styling.

Its compact shape makes it different from full-size wand or rabbit vibrators. The exact dimensions and operating modes should be confirmed individually.

Rose to the Top and Smokin' Rose Petal

Rose to the Top and Smokin' Rose Petal are rose-shaped vibrator designs within the collection.

Their decorative styling provides a different appearance from traditional bullet vibrators. The specific stimulation mechanism may differ between the two models.

Main Character Rabbit Vibrator

Main Character is a rabbit vibrator with a moving bead element, ten vibration settings and five stroking motions.

The stroking movement distinguishes it from a conventional rabbit vibrator that uses vibration alone. Buyers should compare the insertable shaft dimensions, external stimulation arm and mechanical movement settings.

Like other rechargeable electronic sex toys, Main Character should be operated and cleaned according to its exact waterproof and charging specifications.

plusOne Life-Stage Wellness Collection

In 2024, plusOne expanded beyond its original vibrator range by introducing additional wellness-oriented products for different life stages.

The collection includes breast and body massagers, Kegel trainers, vaginal dilator sets and warming massagers.

These products have different intended uses from conventional vibrators and cock rings. For example, a vaginal dilator set may be used as part of a healthcare professional's treatment recommendations, while a Kegel trainer is associated with pelvic floor exercise.

plusOne Wellness Collective

The plusOne Wellness Collective was launched in April 2024. According to Beacon, the advisory group includes gynaecologists, urologists and a sex therapist.

The panel provides input into wellness-oriented product development and educational positioning.

Professional advisory involvement should not be interpreted as individual medical approval for every product in the plusOne collection.

Wellness Care Additions

Beacon later expanded the plusOne Wellness Care range with additional products, including sleep sprays and patches.

These belong to the company's broader wellness business and should not be confused with powered sexual stimulation devices.

plusOne vs Deia – What's the Difference?

Both plusOne and Deia belong to Beacon Wellness Brands, but the two collections occupy different positions within the company's sexual wellness portfolio.

plusOne emphasises accessible designs and straightforward electronic functions. Its range includes compact bullets, dual-motor vibrators, personal care accessories and wellness products.

Deia concentrates on more premium styling and selected features such as wireless remote controls, flexible-head massagers and temperature-based stimulation.

The distinction is not simply the number of vibration functions. Product shape, intended stimulation method and charging arrangements are also important.

Customers interested in an accessible dual-motor vibrator may compare plusOne Dual Vibrating Arc, while those wanting a remote-operated wearable device or temperature-play design may prefer to examine Deia The Wearable or The Hot and Cold.

Beacon Wellness Brands Product Comparison

The following table compares selected plusOne and Deia products by construction, stimulation method and buying considerations.

Beacon Couples' Vibrators vs Silicone Cock Rings

Beacon's couples' products include the plusOne Dual Vibrating Arc, Deia The Wearable and Deia The Couple. These devices offer different physical arrangements from a traditional penis-base cock ring.

A conventional silicone cock ring is worn around the penis or around the penis and testicles, depending on its design. Selected models include vibrating attachments positioned for additional external contact during sex.

A wearable couples' vibrator may instead use a curved or compact body designed to remain in contact with different anatomical areas. It should not be assumed to have the same opening, retention or fitting requirements as a cock ring.

Customers comparing these categories can browse silicone cock rings. Flexible ring designs vary in diameter, stretch, vibration functions and motor placement.

The linked category is presented as an alternative type of couples' stimulation equipment.

Steel Cock Rings – A Different Male Stimulation Category

Rigid steel cock rings use a fixed inner diameter and do not flex like silicone wearable vibrators or flexible couples' rings.

Their fitting requirements differ from Beacon's electronic devices because the material cannot expand to accommodate an incorrect measurement.

For buyers researching this alternative, CockRingShop offers steel cock rings in different styles and sizes.

An incorrectly sized rigid ring can cause pain, swelling or circulation problems. Accurate measurement and a reliable removal method are particularly important.

The link is included for customers comparing male-focused products outside its established vibrator range.

Prostate Play Toys and Beacon Wellness Brands

Beacon's sexual wellness catalogue includes dual-motor vibrators, external stimulators, wearable couples' devices and selected wellness accessories. These products are not identical to dedicated prostate massagers.

A prostate massager is generally designed with an insertable shape intended for targeted internal contact. Some models also feature a perineal arm, vibration motors or remote controls.

Customers interested in internal male stimulation can compare prostate play toys as a separate category.

The appropriate prostate toy should be selected according to insertable diameter, length, curvature, base design and electronic functions where applicable.

The collection link therefore represents related CockRingShop products rather than a confirmed Beacon range.

Premium Prostate Vibrators vs Wearable Couples' Devices

Premium prostate vibrators and wearable couples' devices may both include rechargeable motors, silicone construction and wireless controls, but their intended stimulation areas differ.

A prostate vibrator is generally shaped for insertable anal stimulation and may include a secure flared base or external contact section.

Beacon's Deia The Wearable is designed as a couples' vibrator with a handheld wireless remote. It should not be described as a prostate massager unless the manufacturer specifically confirms that intended use.

Buyers researching more specialised male stimulation can browse premium prostate vibrators.

These products should be compared using model-specific dimensions, motor arrangements, charging methods and safe retrieval features rather than assuming compatibility based solely on their silicone materials or remote controls.

Beacon Wellness Brands Materials and Construction

Silicone is a major material used across Beacon's sexual wellness portfolio. plusOne and Deia products include silicone contact surfaces designed for external and selected internal stimulation.

The Dual Vibrating Arc has a curved silicone body, while Deia's vibrator collection includes silicone designs with flexible sections and different contact surfaces.

Properly manufactured silicone is generally non-porous and can be cleaned using methods approved by the manufacturer. However, electronic sex toys may contain charging contacts, motors or other components that limit how they should be washed.

Several products use magnetic charging arrangements. This removes the need for a conventional exposed charging socket on some designs, but it does not automatically establish a waterproof rating.

Water resistance varies between models. The Deia The Couple is water-resistant rather than fully waterproof.

Check every product's charging method, stated water rating and cleaning instructions before use. Do not assume that all plusOne, Deia and Cosmopolitan x plusOne devices share the same specifications.

plusOne Sex Toy Cleaning Wipes

plusOne also offers individually wrapped sex toy cleaning wipes as part of its personal care range.

These wipes provide a convenient cleaning accessory for compatible toys, although their suitability depends on the ingredients and the material being cleaned.

A cleaning wipe is not necessarily a substitute for a manufacturer's required wash-and-dry procedure, especially when a toy contains deep internal textures or removable components.

Buyers should check the wipe ingredients and directions before using them with silicone, TPE, TPR or electronic components. Allow cleaned contact surfaces to dry according to the product instructions before storage.

Beacon Wellness Brands' Mainstream Retail Approach

One of Beacon's distinguishing business strategies is the distribution of sexual wellness products through mainstream retail environments rather than relying exclusively on specialist adult stores.

plusOne was introduced in 2018 with compact, accessible vibrator designs intended to sit alongside ordinary personal care products.

This approach places emphasis on straightforward product naming, familiar packaging and controls that can be understood without extensive previous experience with electronic sex toys.

Nielsen data placed plusOne in nearly 24,000 retail locations across the United States by 2024.

The brand later expanded into additional retail categories, including premium beauty distribution in 2026.

The company's broader retail strategy helps distinguish plusOne from specialist brands concentrating on male chastity, steel cock rings or advanced prostate stimulation equipment.

Beacon Wellness Brands Trademarks and Company Development

Beacon's sexual wellness brands are associated with United States trademark records for plusOne and Deia.

The PLUSONE trademark was registered in the United States on 7 May 2019 under Registration No. 5,747,248. Trademark records give first commercial use in 2018 and Clio Designs as the registrant.

The DEIA trademark application was filed in 2021. Records identify CDI PlusOne Corp. as the current owner of the relevant application record.

Beacon Wellness Brands was formed following Clio's 2021 partnership with Yellow Wood Partners. Its business structure includes branded products and private-label development for other companies.

Trademark registration and ownership details relate to the legal and commercial use of brand names. They do not independently establish product quality, waterproofing or medical approval for individual vibrators.

Choosing a Beacon Wellness Brands Vibrator

For an accessible dual-motor vibrator: plusOne Dual Vibrating Arc provides a curved silicone body with a motor at each end and magnetic charging.

For a compact external stimulator: Consider the smaller plusOne bullet formats or Deia The Feather. Compare the contact surface, control arrangement and power source.

For a flexible-head wand: Deia The Wand offers ten vibration patterns and a contact head designed to flex during use.

For remote-controlled couples' use: Deia The Wearable includes ten settings and a wireless handheld remote.

For compact partnered stimulation: Deia The Couple provides a 10 cm design intended for shared use. Check its water-resistant construction and fitting instructions.

For temperature sensations: Deia The Hot and Cold includes separate warming and cooling contact surfaces. Check the manufacturer's temperature guidance before use.

For additional mechanical movement: Cosmopolitan x plusOne Main Character combines a rabbit vibrator design with ten vibration settings and five stroking motions.

Safe Use and Care of plusOne and Deia Sex Toys

Learn More About Cock Rings and Couples' Stimulation

Beacon Wellness Brands specialises in vibrators, wearable couples' devices and personal care products rather than conventional penis-base cock rings.

However, customers comparing Deia The Wearable, The Couple or plusOne Dual Vibrating Arc may also want to understand the differences between wearable couples' vibrators and vibrating cock rings.

A cock ring is generally worn around the penis or penis and testicles. Flexible silicone rings, rigid steel rings and electronically powered designs have different fitting and stimulation requirements.

A vibrating cock ring may add external stimulation through a motorised section, while a wearable couples' vibrator can use a separate curved body without a conventional ring opening.

For a more detailed comparison, read this guide to cock rings, sizing and different designs. It provides general educational information for customers comparing traditional male rings with other couples' stimulation equipment.