Hustler

Hustler is an iconic American adult entertainment brand founded by Larry Flynt in 1974, celebrating over 50 years of sexual liberation. Hustler Hollywood offers branded sex toys, lingerie, fetish gear, and apparel through 59+ retail locations nationwide.

From Magazine to Lifestyle Empire

Larry Flynt launched Hustler magazine in July 1974 from a newsletter promoting his Ohio strip clubs, creating a publication that boldly challenged competitors like Playboy and Penthouse. By the late 1970s, circulation exceeded three million copies monthly. The brand became synonymous with First Amendment battles, culminating in the landmark 1988 Supreme Court victory in Hustler Magazine v. Falwell. In 1998, Hustler Hollywood opened its first retail store on the Sunset Strip in West Hollywood, transforming the provocative magazine reputation into an accessible lifestyle brand. Now operating 59+ stores across the United States, Hustler Hollywood provides upscale boutique shopping for lingerie, sex toys, apparel, and sensual products.

• Heritage: Founded 1974 by Larry Flynt, celebrating 50+ years of sexual liberation.
• Retail: 59+ Hustler Hollywood locations across the United States since 1998.
• Legacy: First Amendment champion, Supreme Court victor, cultural icon.

Hustler Sex Toys

The Hustler branded toy collection delivers pleasure products carrying the iconic brand's provocative spirit. Vibrators range from classic designs to rabbit-style dual stimulators with multiple speed settings. Male masturbators feature realistic textures and varied stimulation chambers. Couples toys enhance shared experiences with remote-controlled options. All Hustler branded toys maintain quality standards expected from the established adult entertainment leader. The collection emphasises accessible pleasure without compromising on function or materials.

Hustler Fetish Collection

The Hustler Fetish range brings bondage and kink accessories to beginners and enthusiasts alike. Restraint sets include wrist and ankle cuffs in leather-look materials with adjustable sizing. Blindfolds create sensory deprivation for heightened awareness. Paddles and crops deliver impact play options in various intensities. Bondage kits combine multiple accessories for complete bedroom adventures. The fetish collection maintains Hustler's bold aesthetic while ensuring safety through quality construction and reliable closures.

Hustler Lingerie

Hustler lingerie combines provocative design with comfortable wearability. Bra and panty sets feature lace detailing and bold cuts. Babydolls and chemises offer romantic coverage with revealing elements. Bodystockings provide full-body allure with strategic openings. Crotchless panties enable intimate access while maintaining visual appeal. Fetish lingerie incorporates strappy designs, harness elements, and vinyl materials. The range extends from standard to plus sizes, ensuring inclusive options for all body types seeking the Hustler aesthetic.

Hustler Apparel

Hustler branded apparel lets fans display their affiliation with the iconic publication. T-shirts feature the distinctive Hustler logo and provocative slogans celebrating free speech. Hoodies and sweaters provide casual comfort with brand recognition. Athletic wear combines performance fabrics with Hustler branding. The apparel line extends the magazine's irreverent spirit into everyday fashion, appealing to those who identify with Hustler's cultural significance as a boundary-pushing entertainment brand.

Hustler Swimwear

The Hustler Swim collection brings poolside and beach attitude with branded swimwear. Bikinis feature bold cuts and Hustler logos. One-piece suits combine coverage with revealing design elements. Cover-ups and accessories complete beach-ready looks. The swimwear maintains the provocative Hustler aesthetic while delivering functional beachwear quality suitable for actual water activities and sunbathing sessions.

50th Anniversary Collection

Celebrating five decades since the 1974 launch, the Hustler 50th Anniversary collection commemorates the brand's cultural impact. Special edition merchandise features anniversary branding acknowledging half a century of sexual liberation advocacy. Limited products honour Larry Flynt's legacy as First Amendment defender and adult entertainment pioneer. The collection appeals to longtime fans and newcomers discovering Hustler's significance in American cultural history.

Product Guide

Who Chooses Hustler

Hustler appeals to those who identify with the brand's provocative cultural legacy. Fans of the magazine appreciate products carrying the iconic name. First Amendment supporters recognise Hustler's Supreme Court victories protecting free speech. Couples seeking accessible fetish gear find beginner-friendly options. Those wanting branded lifestyle products enjoy displaying affiliation with adult entertainment's most recognised name. Anyone appreciating the intersection of sexuality and cultural significance discovers Hustler's unique position in American history.

Key Features

• Founded 1974 by Larry Flynt
• 50+ years of adult entertainment
• 59+ Hustler Hollywood retail stores
• First store opened 1998 Sunset Strip
• Supreme Court First Amendment victory
• Branded sex toys and accessories
• Inclusive lingerie sizing
• Fetish gear for all experience levels
• Lifestyle apparel and swimwear
• 50th Anniversary commemorative collection

Learn More

Understanding pleasure enhances intimate experiences across all relationship dynamics. Explore the science of female orgasms to discover how Hustler's vibrator collection and sensual products can enhance pleasure through understanding the body's natural responses.

Explore Hustler at Cockring Shop

From branded vibrators and fetish kits to provocative lingerie and lifestyle apparel, Hustler delivers five decades of adult entertainment expertise in quality products. Experience the iconic brand that championed sexual liberation and First Amendment freedoms since 1974.