Pjur Lubricants

Pjur (pronounced "pure") has manufactured premium intimate lubricants exclusively in Germany since 1995. Creator of the world's first bottled silicone lubricant, pjur operates as an ISO 13485 certified medical device manufacturer with all personal lubricants meeting Class IIb standards—the highest safety classification available.

Brand Authority

• 1995: Founder Alexander Giebel launches pjur in Germany, creating world's first commercially bottled silicone-based personal lubricant during HIV crisis safe-sex awareness era
• 1995-2000: pjur ORIGINAL becomes European adult market's leading personal lubricant brand, establishing "Made in Germany" as quality benchmark
• 2006: pjur superhero PERFORMANCE spray launches, becoming worldwide bestseller for male delay products without numbing agents
• 2014: pjur achieves ISO 13485:2016 medical device manufacturer certification, implementing pharmaceutical-grade quality management systems
• 2020: 25-year anniversary celebrated with Mini Collection featuring four bestselling lubricants; portfolio expands beyond 60 premium products
• 2024: All personal lubricants reclassified as Class IIb medical devices under EU Medical Device Regulation, meeting strictest safety standards; Australian TGA registration achieved with exclusive vaginal and anal claims in ARTG
• Today: Family-run company headquartered in Luxembourg with German manufacturing, partner offices in USA and Australia, distribution spanning 50+ countries across five continents

Product Range

Silicone-Based Lubricants

pjur ORIGINAL remains the world's bestselling silicone personal lubricant, delivering ultra-long-lasting lubrication that never gets sticky or dries out. Silicone molecules remain on skin's surface rather than absorbing, creating breathable protective film leaving skin soft and smooth. Contains no preservatives, fats, parabens, water, perfume or added flavours. pjur LIGHT offers lighter viscosity alternative while pjur WOMAN features softer concentration specifically formulated for sensitive female skin.

Water-Based Lubricants

pjur AQUA delivers premium water-based lubrication compatible with all sex toys and latex condoms. Absorbs into top skin layers providing outstanding glide without stickiness. pjur WOMAN Nude eliminates all additives—free from preservatives, glycerin and parabens—developed specifically for women with delicate, sensitive skin requiring pure, gentle formulations.

Anal Lubricants

pjur BACK DOOR range addresses intensive anal play where natural lubrication doesn't exist. BACK DOOR Relaxing combines jojoba extract with high-grade silicone—jojoba relaxes anal muscles while silicone provides extra-long-lasting lubrication. BACK DOOR Moisturising harnesses hyaluron's unique water-binding properties creating cushions that feel like silicone yet remain toy-compatible.

Medical Range

pjur med products serve health-conscious users and those with sensitivities. med PREMIUM glide offers silicone-based lubrication without preservatives for users prone to fungal infections. med SENSITIVE glide provides water-based alternative for highly reactive skin. med REPAIR glide supports tissue regeneration with panthenol, recommended by gynaecologists for vaginal dryness.

Female Stimulation

pjur WOMAN Lust takes clitoral sensation to new heights with innovative stimulating gel creating tingling pleasure lasting up to 15 minutes. Water-based formula works with toys and during foreplay. WOMAN Lust Intense delivers stronger tingling for users craving maximum stimulation. Natural ingredients including Spilanthes Acmella flower extract and niacinamide provide sensation without artificial additives.

Male Performance

pjur superhero PERFORMANCE spray helps delay ejaculation without lidocaine or benzocaine numbing agents. Active ingredients absorb into top skin layer reducing oversensitivity while maintaining full sensation. superhero STRONG increases ingredient concentration with ginger extract for enhanced effect. superhero ENERGIZING glide combines ginkgo for powerful erections alongside delay benefits.

Technology Deep-Dive

• Medical Device Classification: All pjur personal lubricants certified as Class IIb medical devices—highest EU classification for lubricants—meeting EN ISO 13485:2016 quality management standards with pharmaceutical-grade manufacturing protocols
• Silicone Molecular Science: High-grade silicone molecules larger than skin pores remain on surface rather than absorbing, creating breathable protective film delivering long-lasting lubrication while leaving skin soft and smooth
• Hyaluron Technology: Natural hyaluron binds large water amounts forming microscopic cushions that significantly boost lubricating effect—particularly important for anal products where body produces no natural lubrication
• Jojoba Relaxation: High-grade jojoba extracts in anal products provide soothing, nurturing properties that relax anal muscles while leaving skin softer and more supple for comfortable penetration
• Preservative-Free Formulation: All silicone-based lubricants plus WOMAN Nude water-based formula manufactured without preservatives—preventing allergic reactions and fungal infection triggers from glycerin and glycol
• Delay Technology: superhero products use Laureth-9 rather than lidocaine or benzocaine numbing agents—reduces skin oversensitivity without eliminating sensation, safe for daily use without body accumulation
• German Manufacturing: 100% produced in Germany using carefully selected, pure ingredients meeting extremely high quality standards with dermatological testing and external laboratory verification

Ideal User Profile

pjur serves adults who prioritise safety and quality in intimate products. Perfect for users seeking medical-grade lubricants with pharmaceutical manufacturing standards rather than mass-produced alternatives. Ideal for those with sensitive skin, allergies or prone to fungal infections requiring preservative-free formulations. Suits couples wanting long-lasting silicone lubrication that never gets sticky during extended sessions.

Appeals to health-conscious users who research ingredients and demand transparent labelling. Recommended for anyone experiencing vaginal dryness seeking gynaecologist-approved solutions. Serves men seeking performance enhancement without numbing agents. Excellent for anal play enthusiasts requiring specialised formulations addressing unique physiological needs.

Product Comparison

*Silicone lubricants not recommended with silicone toys

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Meet the Founder

Learn about Alexander Giebel, the visionary entrepreneur who identified gaps in intimate product safety during the 1990s and built pjur into the world's leading premium lubricant brand.

Shop pjur at CockRingShop

Experience German engineering applied to intimate wellness. Every pjur product arrives factory-sealed with batch tracking ensuring authenticity and freshness.