Durex

British sexual wellness pioneer since 1929, Durex derives its name from "Durability, Reliability, and Excellence." Now owned by Reckitt with 30% global market share, every electronically tested condom, lubricant, and pleasure device reflects nearly a century of intimate protection expertise. Brand Authority 1915: Lionel Alfred Jackson establishes London Rubber Company...

British sexual wellness pioneer since 1929, Durex derives its name from "Durability, Reliability, and Excellence." Now owned by Reckitt with 30% global market share, every electronically tested condom, lubricant, and pleasure device reflects nearly a century of intimate protection expertise.

Brand Authority

  • 1915: Lionel Alfred Jackson establishes London Rubber Company importing condoms and barber supplies—laying foundations for what would become the world's leading sexual wellness brand
  • 1929: Durex trademark registered representing "Durability, Reliability, and Excellence"—establishing brand identity defining condom quality standards for nearly a century
  • 1932: Manufacturing begins under Polish rubber technology student Lucian Landau—pioneering latex dipping techniques that revolutionised condom production
  • 1950-1952: Landau's automated production lines installed at Chingford factory increasing output from 2 million annually to 2.5 million weekly
  • 1953: Durex pioneers electronic testing for condom integrity—establishing quality control standard now adopted industry-wide globally
  • 1957: First lubricated condom launched addressing key consumer comfort limitation—expanding market acceptance through user experience innovation
  • 1969: World's first anatomically shaped condom released improving fit and sensation—demonstrating commitment to ergonomic design refinement
  • 1970s: Durex becomes first condom brand advertising across multiple countries—pioneering global sexual health marketing
  • 1997: Latex-free polyurethane condoms introduced using Durex-developed synthetic material—serving consumers with latex sensitivities
  • 2003: Play lubricant range launches expanding portfolio into pleasure enhancement—establishing comprehensive intimate wellness ecosystem
  • 2010: Reckitt Benckiser acquires SSL International for £2.5 billion—integrating brand into global consumer health portfolio
  • 2014: K-Y Jelly brand acquired from Johnson & Johnson—uniting world's leading condom and lubricant brands under single ownership
  • Today: World's best-selling condom brand distributed across 150+ countries—maintaining century-long commitment to protection and pleasure

Product Range

Condom Collections

Durex condoms span every preference from maximum sensation to enhanced protection. Invisible Ultra Thin delivers the thinnest latex for heightened sensitivity whilst maintaining safety testing. Real Feel non-latex condoms utilise polyisoprene for natural sensation ideal for latex-sensitive users. Pleasure Me combines ribs and dots whilst Mutual Climax features external texturing with benzocaine-infused internal lubricant for synchronised timing. Extra Safe provides thicker latex with additional lubricant. All condoms undergo electronic integrity testing exceeding international standards.

K-Y Lubricants

Durex K-Y represents over 120 years lubricant expertise since 1904 creation as surgical lubricant. Water-based K-Y Jelly remains the benchmark for personal lubrication—colourless, odourless, non-greasy and easily rinsed. Developed through gynaecological research, K-Y relieves vaginal dryness whilst supplementing natural moisture. Compatible with all Durex condoms and devices, the glycerin-based formula provides reliable glide without residue. Safe for medical examinations and intimate moments, K-Y delivers pharmaceutical-grade quality trusted by healthcare professionals for over a century.

Play Lubricants

Durex Play lubricants transform intimate experiences through sensation-enhancing formulations. Play Feel delivers smooth water-based lubrication washing off easily without staining. Play Warming creates gentle heat through breath-activated intensification. Play Tingle combines warming, cooling and tingling sensations. Massage 2-in-1 formulations with aloe vera, ylang ylang or guarana transition seamlessly from body massage to intimate lubrication. All Play lubricants maintain compatibility with latex, polyisoprene and polyurethane condoms.

Arousal Products

Durex Intense Orgasmic Gel revolutionises female pleasure through clitoral stimulation technology. The Desirex formula creates warming, cooling and tingling sensations increasing sensitivity—with consumer studies showing 80% of users achieving orgasm. Just 2-3 drops provide approximately 20 experiences per bottle. Duration Gel for men contains benzocaine helping extend sessions through mild desensitising action. Both products complement condom use without compromising protection.

Vibrating Rings

Durex Intense Vibrations rings deliver couple pleasure through strategic vibration positioning. Worn at the penis base, the stretchy ring provides up to 20 minutes pulsating sensation whilst the vibrating head contacts the clitoris during penetration. Whisper-quiet motor ensures discretion. Little Devil ring features distinctive horn-shaped head for intensified clitoral stimulation with 30 minutes battery life. All rings work with condoms and water-based lubricants.

Personal Massagers

Durex Play vibrators bring pharmaceutical-grade quality to pleasure devices. The Allure Massager offers multiple speed settings in discreet design for solo or couple play. Delight Vibrating Bullet provides intense body stimulation through compact motor delivering 5 hours continuous use. Medical-grade silicone ensures body safety whilst waterproof engineering enables aquatic enjoyment.

Key Technologies

  • Electronic Testing: Every Durex condom passes individual electronic integrity verification—pioneered in 1953 and now industry standard—detecting microscopic weaknesses impossible to identify visually
  • Latex Dipping Technology: Double-dipped latex construction creates consistent wall thickness—hollow glass formers conveyed through dual latex baths produce reliable barrier protection
  • Polyisoprene Innovation: Real Feel non-latex condoms utilise synthetic polyisoprene delivering natural sensation whilst eliminating latex allergy concerns—material moulds closely sharing body warmth
  • Anatomical Shaping: World's first contoured condom design (1969) follows natural anatomy improving fit—reducing slippage whilst maximising pleasure transmission
  • Benzocaine Delay Technology: Mutual Climax condoms feature 5% benzocaine internal lubricant creating mild numbing effect—extending duration without eliminating sensation
  • Desirex Stimulation Formula: Intense Orgasmic Gel increases blood flow to clitoral nerve endings—creating sensations that heighten arousal and orgasmic intensity
  • Water-Based Compatibility: All Durex lubricants maintain condom safety—water-based options preserve latex integrity unlike oil-based alternatives that degrade protection

Ideal User Profile

Durex serves mainstream consumers prioritising trusted protection from an established global brand. Perfect for couples seeking reliable contraception and STI prevention backed by electronic testing standards. Ideal for users wanting comprehensive sexual wellness solutions spanning condoms, lubricants and pleasure devices from one manufacturer. Suits latex-sensitive individuals through Real Feel polyisoprene alternatives.

Appeals to partners desiring synchronised pleasure through Mutual Climax timing technology. Excellent for those experiencing vaginal dryness seeking pharmaceutical-heritage K-Y solutions. Recommended for anyone valuing 95+ years brand heritage combined with continuous innovation.

Product Comparison

Product Type Best For Key Feature Material/Base Condom Compatible
Invisible Ultra Thin Condom Maximum sensitivity Thinnest Durex latex Natural rubber latex N/A
Real Feel Condom Latex-free protection Skin-on-skin sensation Polyisoprene N/A
Mutual Climax Condom Synchronised timing Benzocaine delay + ribs/dots Natural rubber latex N/A
K-Y Jelly Lubricant Vaginal dryness relief Pharmaceutical heritage Water-based Yes
Play Warming Lubricant Sensation enhancement Heat-activated formula Water-based Yes
Intense Vibrations Ring Sex Toy Couple stimulation 20-minute vibration Body-safe silicone Yes

Shop Durex

Nearly a century of protection expertise in every product. All Durex items ship discreetly Australia-wide with electronic testing guarantees.

Frequently Asked Questions

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