Hitachi Magic Wand

Hitachi Magic Wand is the world's most iconic personal massager, delivering legendary deep rumbly vibrations since 1968. Named among Time Magazine's Top Ten Most Influential Sex Toys and called the "little black dress" of massagers by Cosmopolitan, the Magic Wand remains the best-selling wand massager with a remarkable 93% success rate for orgasm difficulties.

History and Innovation

Japanese electronics giant Hitachi introduced the Magic Wand in 1968 as a back massager for relieving muscle tension. Sex educator Betty Dodson recognised its potential during the sex-positive movement, popularising its use for clitoral stimulation and transforming it into an essential pleasure tool. The wand became a fixture at progressive sex shop Good Vibrations from its 1977 opening and has remained a bestseller ever since.

In 2000, Hitachi's distribution arrangement with the Appliance Corporation of America dissolved, causing what the New York Observer described as "panic in bedrooms." Vibratex, a California-based sex toy manufacturer with Japanese heritage, secured exclusive distribution rights after honest negotiations at Hitachi's Japanese headquarters. For more on this partnership, explore the detailed history of Vibratex and the Magic Wand.

By 2013, Hitachi grew uncomfortable having their technology brand associated with a popular sex toy and considered discontinuing production. Vibratex convinced them to continue manufacturing while removing the Hitachi name, rebranding the device as Magic Wand Original. This partnership has continued, with Hitachi (now Maxell) still manufacturing while Vibratex handles distribution and product development.

Quality and Materials

All Magic Wand products are registered with the FDA as Class 1 medical massage devices and carry ETL certification for North American safety compliance. Current models feature body-safe silicone heads that are hypoallergenic, latex-free, non-porous, and phthalate-free. The brand's signature deep, rumbly vibrations distinguish genuine Magic Wands from countless counterfeits flooding the market.

Vibratex maintains strict quality control and offers one-year warranties on all models. Authentic products feature specific batch numbers and packaging details that distinguish them from knock-offs. The company employs teams dedicated to identifying counterfeits and trademark infringement, ensuring customers receive genuine products from authorised retailers.

Magic Wand Product Range

Magic Wand Original (HV-260)

The corded classic that started it all, featuring a vinyl head with two speed settings reaching 6,000 RPM. Its six-foot cord plugs into the wall for unlimited power, delivering intense vibrations that work effectively even through clothing. Perfect for those who prioritise raw power over portability.

Magic Wand Plus (HV-265)

The upgraded corded model with a soft silicone head, detachable power cord for easier storage, and four intensity levels reaching 6,300 RPM. It offers the reliable power of plug-in operation with improved materials and versatility, making it ideal for users who want enhanced features without sacrificing consistent power.

Magic Wand Rechargeable (HV-270)

The cordless evolution offering over four hours of battery life with the option to use while charging. Features four speeds, four vibration patterns, and the same soft silicone head as the Plus. New York Times Wirecutter named it the best massager, combining the legendary power with modern cordless convenience. Pair it with restraint accessories from our sex swings collection for hands-free pleasure.

Magic Wand Mini (HV-135)

A compact rechargeable version delivering 6,000 RPM through a smaller silicone head. Offers 2.5 hours of cordless use with three intensity levels, perfect for travel without compromising the signature deep vibrations. The brushless motor maintains the rumbly quality that defines the Magic Wand experience.

Magic Wand Micro (HV-60)

The pocket-sized powerhouse measuring just 4.5 inches with speeds reaching 6,500 RPM. USB-C rechargeable with three hours of battery life, three speeds, and four vibration patterns. Small enough for keychains yet powerful enough to deliver genuine Magic Wand satisfaction anywhere.

Magic Wand Waterproof

The newest and most powerful model, featuring an IPX7 waterproof rating for shower and bath use. Its motor reaches an unprecedented 7,000 RPM, making it the strongest Magic Wand ever produced. Compatible with standard wand attachments for customised experiences.

Product Comparison

Discover Hitachi Magic Wand at CockRingShop

Experience the legendary power of the Magic Wand at CockRingShop. From the classic Original to the revolutionary Waterproof, every model delivers the deep, rumbly vibrations that have made this wand massager an icon for over five decades of reliable pleasure.