JoyDivision

Joydivision delivers German-engineered intimate wellness products spanning premium lubricants and innovative pleasure devices. Founded in 1994, this manufacturer created Europe's most popular lubricant AQUAglide and the world's first natural lubricant BIOglide, establishing quality benchmarks across the industry.

Why Joydivision Stands Out

Joydivision built its reputation on German manufacturing excellence applied to intimate products that meet medical-grade standards. Every lubricant carries CE certification as a medical product with dermatological testing, pH optimisation, and latex condom compatibility.

The company pioneered sustainable intimate care through BIOglide, the world's first CO2-neutral lubricant made entirely from certified natural and vegan ingredients. Beyond lubricants, Joydivision created Soft-Tampons, now the best-selling stringless tampon worldwide, and the award-winning XPANDER prostate stimulator. With over 250 products sold across 60 countries, Joydivision remains one of few German manufacturers growing consistently through innovation.

Explore the Joydivision Range

AQUAglide Water-Based Lubricant Collection

AQUAglide has served as Europe's most popular lubricant brand for over twenty years. This water-based formula blends with natural vaginal moisture to provide long-lasting glide without staining fabrics or damaging silicone toys. Available in original, sensitive, anal, and flavoured varieties including cherry, strawberry, exotic, and raspberry for enhanced oral pleasure experiences.

BIOglide Natural and Vegan Lubricants

BIOglide represents the world's first 100% natural lubricant carrying BDiH Natural Product Standard certification. Completely vegan with vegetable-derived glycerine from rapeseed oil, this formula contains zero synthetic preservatives, fragrances, or colourings. Carbon emissions from production are offset through climate protection projects, making BIOglide genuinely CO2-neutral for environmentally conscious consumers.

Soft-Tampons Stringless Period Care

Soft-Tampons revolutionised menstrual hygiene by eliminating visible strings whilst enabling swimming, sports, sauna, and intimate activity during menstruation. Made from ultra-soft foam with Oeko-Tex Standard 100 certification, these heart-shaped tampons adapt to female anatomy for comfortable, discreet protection. Over twenty years of proven quality and 97% customer satisfaction.

XPANDER Prostate Stimulation Technology

The XPANDER prostate stimulator introduced globally unique technology developed with urologists and sexologists. Volume reduction of 50% enables comfortable insertion, then expansion to full stimulation size inside the body. This award-winning intimacy essential delivers intense P-point orgasms for men regardless of sexual orientation or relationship status.

Joydivision Product Guide

Quality Standards

• CE certified medical products meeting European healthcare standards
• Dermatologically tested formulas confirmed safe for intimate use
• pH-optimised lubricants matching natural vaginal chemistry
• TÜV safety certification on all pleasure devices and toys
• Made in Germany manufacturing ensures consistent quality control

Who Joydivision Is For

Joydivision serves couples seeking medical-grade lubricants that enhance sensation without irritation or residue. Environmentally conscious consumers appreciate BIOglide's natural, vegan, CO2-neutral credentials. Active women value Soft-Tampons for maintaining lifestyle freedom during menstruation. Men exploring prostate pleasure discover the XPANDER's innovative stimulation technology.

The Joydivision Philosophy

• German Engineering: Medical-grade manufacturing standards ensure every product meets the highest quality, safety, and performance benchmarks in the intimate care industry
• Sustainable Innovation: World-first natural lubricants, CO2-neutral production, and environmentally responsible materials demonstrate genuine commitment to planetary wellbeing
• Inclusive Pleasure: Comprehensive product ranges address diverse needs from couples lubricants to menstrual care to male pleasure devices without judgement

The Joydivision Story

Oliver Redschlag founded Joydivision in 1994 in Germany, driven by entrepreneurial ambition to create products that genuinely improve intimate experiences. The company launched with love swings before pioneering lubricant technology that would establish industry standards. AQUAglide became Europe's most popular lubricant brand, whilst BIOglide earned recognition as the world's first 100% natural lubricant when ÖKO-TEST rated it "very good."

Throughout nearly three decades, Joydivision expanded to over 250 products distributed across 60 countries. The company maintained German manufacturing despite global competition, prioritising quality control and reduced carbon emissions through shorter transport distances. In 2023, after 29 years leading the company, Redschlag sold Joydivision to pursue new ventures. The business now operates within a larger structure alongside brands including AMOR, MY SIZE, and VIBRATISSIMO, continuing its legacy of premium intimate wellness innovation.

Learn More

Understanding the people behind intimate product innovation reveals the passion driving quality and development decisions. Exclusive interviews with Joydivision leadership including Angela Mohlfeld, Head of Communication, explore company philosophy, product development processes, and the future direction of German intimate wellness manufacturing.

Shop Joydivision at CockRingShop

CockRingShop's Joydivision collection brings you German-engineered intimate wellness products spanning medical-grade lubricants and innovative pleasure devices. Discover the quality that made AQUAglide Europe's most trusted lubricant brand.