JoyDivision

Joydivision delivers German-engineered intimate wellness products spanning premium lubricants and innovative pleasure devices. Founded in 1994, this manufacturer created Europe's most popular lubricant AQUAglide and the world's first natural lubricant BIOglide, establishing quality benchmarks across the industry. Why Joydivision Stands Out Joydivision built its reputation on German manufacturing excellence applied...

Joydivision delivers German-engineered intimate wellness products spanning premium lubricants and innovative pleasure devices. Founded in 1994, this manufacturer created Europe's most popular lubricant AQUAglide and the world's first natural lubricant BIOglide, establishing quality benchmarks across the industry.

Why Joydivision Stands Out

Joydivision built its reputation on German manufacturing excellence applied to intimate products that meet medical-grade standards. Every lubricant carries CE certification as a medical product with dermatological testing, pH optimisation, and latex condom compatibility.

The company pioneered sustainable intimate care through BIOglide, the world's first CO2-neutral lubricant made entirely from certified natural and vegan ingredients. Beyond lubricants, Joydivision created Soft-Tampons, now the best-selling stringless tampon worldwide, and the award-winning XPANDER prostate stimulator. With over 250 products sold across 60 countries, Joydivision remains one of few German manufacturers growing consistently through innovation.

Explore the Joydivision Range

AQUAglide Water-Based Lubricant Collection

AQUAglide has served as Europe's most popular lubricant brand for over twenty years. This water-based formula blends with natural vaginal moisture to provide long-lasting glide without staining fabrics or damaging silicone toys. Available in original, sensitive, anal, and flavoured varieties including cherry, strawberry, exotic, and raspberry for enhanced oral pleasure experiences.

BIOglide Natural and Vegan Lubricants

BIOglide represents the world's first 100% natural lubricant carrying BDiH Natural Product Standard certification. Completely vegan with vegetable-derived glycerine from rapeseed oil, this formula contains zero synthetic preservatives, fragrances, or colourings. Carbon emissions from production are offset through climate protection projects, making BIOglide genuinely CO2-neutral for environmentally conscious consumers.

Soft-Tampons Stringless Period Care

Soft-Tampons revolutionised menstrual hygiene by eliminating visible strings whilst enabling swimming, sports, sauna, and intimate activity during menstruation. Made from ultra-soft foam with Oeko-Tex Standard 100 certification, these heart-shaped tampons adapt to female anatomy for comfortable, discreet protection. Over twenty years of proven quality and 97% customer satisfaction.

XPANDER Prostate Stimulation Technology

The XPANDER prostate stimulator introduced globally unique technology developed with urologists and sexologists. Volume reduction of 50% enables comfortable insertion, then expansion to full stimulation size inside the body. This award-winning intimacy essential delivers intense P-point orgasms for men regardless of sexual orientation or relationship status.

Joydivision Product Guide

Product What It Does Key Feature Best For
AQUAglide Original Water-based medical lubricant for vaginal use pH-optimised, latex condom compatible All couples
AQUAglide Anal Thicker water-based lubricant for anal penetration Enhanced cushioning for comfort Anal play enthusiasts
AQUAglide Sensitive Gentle lubricant for delicate mucosa Extra skin-smoothing formula Sensitive skin users
BIOglide Natural 100% natural vegan lubricant CO2-neutral, BDiH certified organic Eco-conscious consumers
BIOglide Flavoured Natural lubricant with food-grade flavours Cherry, strawberry taste options Oral pleasure seekers
SLICK'N'SLIDE Silicone-based lubricant for wet environments Works underwater in showers and pools Shower and bath play
Soft-Tampons Stringless menstrual tampons Enables intimacy during periods Active women
XPANDER X2 Prostate stimulator with expansion technology 50% volume reduction for easy insertion Male pleasure exploration

Quality Standards

  • CE certified medical products meeting European healthcare standards
  • Dermatologically tested formulas confirmed safe for intimate use
  • pH-optimised lubricants matching natural vaginal chemistry
  • TÜV safety certification on all pleasure devices and toys
  • Made in Germany manufacturing ensures consistent quality control

Who Joydivision Is For

Joydivision serves couples seeking medical-grade lubricants that enhance sensation without irritation or residue. Environmentally conscious consumers appreciate BIOglide's natural, vegan, CO2-neutral credentials. Active women value Soft-Tampons for maintaining lifestyle freedom during menstruation. Men exploring prostate pleasure discover the XPANDER's innovative stimulation technology.

The Joydivision Philosophy

  • German Engineering: Medical-grade manufacturing standards ensure every product meets the highest quality, safety, and performance benchmarks in the intimate care industry
  • Sustainable Innovation: World-first natural lubricants, CO2-neutral production, and environmentally responsible materials demonstrate genuine commitment to planetary wellbeing
  • Inclusive Pleasure: Comprehensive product ranges address diverse needs from couples lubricants to menstrual care to male pleasure devices without judgement

The Joydivision Story

Oliver Redschlag founded Joydivision in 1994 in Germany, driven by entrepreneurial ambition to create products that genuinely improve intimate experiences. The company launched with love swings before pioneering lubricant technology that would establish industry standards. AQUAglide became Europe's most popular lubricant brand, whilst BIOglide earned recognition as the world's first 100% natural lubricant when ÖKO-TEST rated it "very good."

Throughout nearly three decades, Joydivision expanded to over 250 products distributed across 60 countries. The company maintained German manufacturing despite global competition, prioritising quality control and reduced carbon emissions through shorter transport distances. In 2023, after 29 years leading the company, Redschlag sold Joydivision to pursue new ventures. The business now operates within a larger structure alongside brands including AMOR, MY SIZE, and VIBRATISSIMO, continuing its legacy of premium intimate wellness innovation.

Learn More

Understanding the people behind intimate product innovation reveals the passion driving quality and development decisions. Exclusive interviews with Joydivision leadership including Angela Mohlfeld, Head of Communication, explore company philosophy, product development processes, and the future direction of German intimate wellness manufacturing.

Shop Joydivision at CockRingShop

CockRingShop's Joydivision collection brings you German-engineered intimate wellness products spanning medical-grade lubricants and innovative pleasure devices. Discover the quality that made AQUAglide Europe's most trusted lubricant brand.

Frequently Asked Questions

What is JoyDivision?
JoyDivision is a German intimate wellness brand specializing in body-safe lubricants and accessories, with its water-based formulas dermatologically tested for pH optimization and compatibility with silicone toys and latex condoms.
Which animal-derived ingredients are completely absent from BIOglide?
BIOglide uses only plant-based and synthetic components, ensuring full vegan certification without any gelatin, lanolin, or other animal byproducts in its water-based matrix.
How does AQUAglide integrate with natural vaginal fluids during use?
AQUAglide's water-based formula absorbs and blends seamlessly with the body's own moisture, creating a natural-feeling lubrication that enhances rather than overrides internal hydration.
Why do both BIOglide and AQUAglide avoid staining on bed linens?
Their non-greasy, quick-drying water-based compositions evaporate cleanly without leaving oily residues, preventing discoloration on fabrics even after prolonged contact.
In what way are JoyDivision lubricants tested for skin safety?
Every formula undergoes rigorous dermatological testing to confirm hypoallergenic properties, minimizing risks of irritation while maintaining effective slip for sensitive users.
Can BIOglide be paired with non-latex barriers like polyisoprene?
Yes – its neutral pH and water-soluble nature ensure compatibility with all condom types, including latex-free options, without compromising barrier integrity.
What pH level optimization do JoyDivision water-based lubes target?
Both BIOglide and AQUAglide are precisely balanced to match the natural vaginal pH range of 3.8 to 4.5, supporting microbial balance and reducing discomfort risks.
How long do the gliding effects of AQUAglide typically last?
AQUAglide delivers extended lubrication through its humectant blend that retains moisture for hours, requiring less frequent reapplication compared to basic water-based options.
Why is BIOglide classified as environmentally friendlier than silicone lubes?
As a fully biodegradable water-based product, BIOglide breaks down naturally without silicone polymers, making it safer for aquatic ecosystems when washed away.

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