Lelo

LELO represents the pinnacle of Swedish design innovation in intimate wellness. Founded in Stockholm in 2003 by three designers, the brand has sold over 17 million products across 160 countries, earning Cannes Lions and Red Dot Design Awards for groundbreaking pleasure technology.

Brand Authority

When industrial designers Eric Kalén and Carl Magnuson joined engineer Filip Sedic in Stockholm, they posed a revolutionary question: what if intimate items were crafted as beautifully as the objects we display with pride? This philosophy birthed LELO, now recognised as the world's leading luxury pleasure brand with over 600 employees spanning offices in Stockholm, San Jose, Melbourne, and Shanghai.

LELO holds more than 200 patents and manufactures all products at their Suzhou Industrial Park facility in China to exacting standards. The brand achieved mainstream recognition when their ORA oral simulator became the first-ever sex toy to win a Cannes Lions award for Product Design in 2014. Subsequent innovations have garnered Red Dot Design Awards for consecutive years, alongside XBIZ Luxury Brand of the Year honours. Products retail through prestigious outlets including Brookstone, Walgreens, Target, and luxury boutiques like Kiki de Montparnasse and Coco De Mer, establishing LELO's position bridging intimate wellness with mainstream acceptance.

Product Range

LELO Women's Collection

The FEMME range encompasses LELO's most celebrated innovations. The SONA series delivers sonic wave stimulation to the entire clitoris without direct contact. ENIGMA combines G-spot and clitoral stimulation through SenSonic technology for blended orgasms. SORAYA Wave utilises WaveMotion technology mimicking the come-hither motion of fingers. The compact DOT features Infinite Loop technology for pinpoint precision.

LELO Men's Collection

The HOMME range redefines male pleasure through engineering excellence. HUGO and HUGO 2 represent the world's most powerful remote-controlled prostate massagers with dual motors targeting both prostate and perineum. The F1S V3 male pleasure console features app connectivity, AI interactive modes, and auto-adjusting silicone ribs that respond to user movements for personalised stimulation experiences.

Couples Collection

LELO pioneered couples' technology with their SenseMotion-enabled devices. TIANI 3 offers simultaneous internal and external stimulation worn during intercourse. The IDA Wave features dual app-controlled motors. TOR vibrating cock rings enhance pleasure for both partners. Each device responds to the motion-sensitive wireless remote, allowing partners to control intensity through natural hand movements.

HEX Condoms

Launched in 2016, HEX represents the first major condom innovation in 70 years. The hexagonal cell structure inspired by graphene combines 350 interconnected cells that provide strength while maintaining thinness. Internal texturing improves grip and prevents slippage. The design contains any potential breaks within individual cells rather than catastrophic failure.

PicoBong

Launched in November 2011, PicoBong is LELO's playful sister brand targeting younger demographics with vibrant colours and accessible pricing. All PicoBong products maintain LELO's quality standards using body-safe, hypoallergenic silicone. The Transformer offers unprecedented versatility as a bendable double-ended device functioning as rabbit vibrator, cock ring, prostate massager, or G-spot stimulator. The Remoji range adds app connectivity for remote-controlled pleasure.

Technology Deep-Dive

• SenSonic Technology delivers sonic waves penetrating deeper than surface vibrations to stimulate hidden clitoral structures
• WaveMotion Technology creates undulating internal massage mimicking the stroking motion of fingers
• SenseMotion remote control responds to tilting and shaking gestures, translating physical movement into vibration patterns
• Cruise Control maintains power reserves ensuring no intensity drop during peak stimulation moments
• Infinite Loop Technology provides elliptical tip motion for precise, targeted clitoral stimulation
• ISO 3533:2021 certification guarantees all products meet international sex toy safety standards
• Premium body-safe silicone construction with medical-grade materials throughout
• IPX7 waterproof rating across most products enabling bath and shower use

Ideal User Profile

• Design-conscious consumers who appreciate Scandinavian aesthetics and premium materials
• Individuals seeking technology-forward pleasure products with app connectivity
• Couples wanting remote-controlled devices for shared intimate experiences
• Users prioritising body-safe materials and certified product safety
• Those transitioning from basic toys to luxury investment pieces
• Men exploring prostate pleasure through ergonomically designed massagers
• PicoBong appeals to younger users seeking quality at more accessible price points

LELO Collection Comparison

Complete Your Pleasure Collection

LELO's extensive catalogue integrates seamlessly with complementary intimate products. Discover our complete range of premium sex toys featuring LELO's award-winning designs alongside other innovative brands for every preference and experience level.

Male Pleasure Exploration

The HUGO and F1S series represent just the beginning of male pleasure possibilities. Explore our curated selection of masturbators and pumps to discover how LELO's prostate massagers and pleasure consoles complement advanced male stimulation devices.

Expert Insights on Luxury Pleasure

Understanding what separates luxury pleasure products from mainstream alternatives requires industry expertise. Read our exclusive interview with LELO Global Brand Manager Luka Matutinovic discussing innovation, consumer insights, and breaking taboos in sexual wellness.

Shop LELO at CockRingShop

Experience why over 17 million customers worldwide trust LELO for their intimate wellness needs. Each purchase includes LELO's comprehensive 1-year warranty and 10-year quality guarantee, ensuring your investment in pleasure remains protected. From the sonic innovation of SONA to the accessible luxury of PicoBong, find your perfect Swedish-designed pleasure companion in our LELO collection today.