Magic Silk Australia - Male Lingerie, Underwear & Intimate Apparel

Magic Silk has revolutionised intimate apparel since 1974 when founder Sam Baker coined the phrase "male lingerie." Now operating three labels—Exposed, Lust, and Male Power—this American manufacturer delivers provocative designs for every gender and fantasy through luxurious fabrics and trend-setting styles.

Learn More About Magic Silk

Sam Baker launched Male Power in 1974, recognising that men deserve sexy underwear matching feminine lingerie standards. His son Jeff Baker expanded the vision, establishing Magic Silk in 1992 to serve contemporary women. Discover the intimate apparel market that Magic Silk continues transforming today.

Why Magic Silk Stands Out

Magic Silk distinguishes itself through five decades of intimate apparel innovation. The company operates as manufacturer and worldwide distributor, maintaining quality control from design through production. Every piece reflects the founding philosophy that everyone deserves fashionable, comfortable underwear making them feel sexy. The brand provides retailers with custom graphics, planograms, and display solutions alongside five-star concierge customer service with live representatives.

Explore the Range

Male Power Men's Underwear

The original label offers men's exotic underwear since 1974. Styles include briefs, bikinis, thongs, jockstraps, boxer briefs, and G-strings. Collections like Liquid Onyx deliver wet-look sophistication while Hot Mesh provides breathable sensuality. All pieces feature 4-way stretch ensuring comfort alongside provocative styling.

Exposed Women's Lingerie

Exposed delivers playful erotic apparel through collections like Sugar High featuring floral galloon lace in vibrant reds. Hazy Dayz offers UV-reactive prints glowing under blacklight—perfect for festivals and nightclubs. Styles span teddies, chemises, bustiers, baby dolls, and robes crafted from premium lace, mesh, and satin.

Lust Fetishwear

The Lust label pushes boundaries with strappy bondage-inspired designs and daring cupless constructions. The Contessa collection features ring accents, adjustable shoulder straps, and Brazilian-back styling. Polyester-spandex blends with hook-and-eye closures enable comfortable wear during extended intimate encounters and fetish scenes.

Men's Fetish Collection

Male Power's Fetish line delivers harnesses, gladiator skirts, and extreme styles for adventurous men. Designs incorporate cock rings and enhancing features for visual impact. The Cockpit Net collection pairs breathable mesh construction with integrated C-ring support, combining functional enhancement with provocative aesthetics during play.

Essentials Accessories

The Essentials collection provides lingerie accessories designed to match any outfit or mood. Garter belts feature adjustable straps with secure metal clips. Leg garters include feminine ruffle trim and satin ribbon bow accents. G-strings come in multiple colours enabling customisation. Four-piece sets ensure complete wardrobe coordination.

Holiday and Themed Collections

Seasonal releases keep inventory fresh with red and green holiday pieces alongside rotating themed designs throughout the year. The company regularly launches new collections addressing current fashion trends while maintaining signature quality standards. Retailers receive comprehensive marketing support including professional graphics and promotional display materials.

Magic Silk Product Comparison

Magic Silk Quality Standards

• Five decades of intimate apparel manufacturing expertise
• Luxurious fabrics ensuring fit, comfort, and durability
• 4-way stretch construction in Male Power underwear
• Premium lace and mesh in Exposed lingerie
• Reinforced hardware and closures in Lust fetishwear
• Live customer service representatives during business hours
• Retailer support with custom graphics and displays

Who Magic Silk Is For

Magic Silk serves individuals and couples seeking quality intimate apparel across the spectrum from everyday sexy to extreme fetish. Men discovering that underwear can be fashionable and provocative find Male Power transformative. Women wanting playful lingerie beyond department store basics appreciate Exposed's daring designs. Fetish enthusiasts and BDSM practitioners rely on Lust for bondage-inspired pieces combining aesthetic appeal with functional hardware. Couples exploring together benefit from coordinating styles across all three labels.

The Magic Silk Philosophy

• Universal Sensuality: Men and women equally deserve intimate apparel making them feel sexy, confident, and desirable—a truth Sam Baker recognised in 1974 that still drives every design
• Trend Leadership: Rather than following industry trends, Magic Silk sets them through bold innovation while maintaining the comfort and quality customers expect
• Partnership Success: Retailer success equals manufacturer success, demonstrated through comprehensive support including custom graphics, planograms, and responsive customer service

Shop Magic Silk at CockRingShop

Explore CockRingShop's Magic Silk collection featuring Male Power men's underwear, Exposed women's lingerie, and Lust fetishwear. Experience five decades of intimate apparel innovation across provocative designs for every desire.