Seven 'til Midnight

Seven 'til Midnight is a California lingerie brand specialising in sexy lingerie and bedroom costumes. A division of J&V Apparel Inc, this South El Monte company delivers over 250 styles of babydolls, chemises, bustiers, bodysuits, and roleplay costumes featuring fashion-forward designs worn by celebrities including Kim Kardashian, Katy Perry, and Jennifer Lopez.

Seven 'til Midnight: California Glamour in Sexy Lingerie

Seven 'til Midnight takes its name from the hours that conjure titillating fantasies and mischievous encounters. Operating from South El Monte, California, the brand embodies passion for fashion-forward lingerie with impeccable craftsmanship, bold colours, and eye-catching prints using luscious fabrics and flirty details. Featured in People Magazine, Glamour, Playboy, Cosmopolitan, and Maxim, plus appearances on VH1, MTV, and FOX TV, this sophisticated sexy lingerie brand delivers contemporary designs accessible to women of all shapes and sizes.

Brand Philosophy

• Fashion-Forward Design: Contemporary lingerie featuring trend-right styles, bold colours, eye-catching prints, and flirty details that keep pace with runway fashion while maintaining bedroom appeal.
• Inclusive Sizing: The Baby Got Curves collection ensures plus size women access the same sexy styles, with garments beautifully cut and shaped to flatter curvy figures from S to 3X/4X.
• Affordable Glamour: Celebrity-endorsed quality at accessible prices, proving that sexy lingerie favoured by Hollywood stars need not carry prohibitive price tags.

Babydoll and Chemise Collection

Seven 'til Midnight's babydoll and chemise range delivers flirty bedroom appeal through flowing silhouettes and delicate fabrics. Eyelash lace babydolls feature push-up cups and halter necklines for flattering lift, while satin chemises drape elegantly over curves. Sheer mesh panels create tantalising peek-a-boo effects, and matching G-strings complete each set. Available in romantic colours including black, wine, pink, and emerald green, these pieces transform ordinary evenings into seductive encounters.

Bustier and Corset Range

Structured bustiers and corsets from Seven 'til Midnight cinch waists while enhancing cleavage through underwire support and boning. Sequin bustiers sparkle for special occasions, while satin and lace versions offer everyday glamour. Front hook-and-eye closures allow easy dressing, microfibre backs ensure comfort, and removable garters enable versatile styling. Matching thongs accompany each piece, creating coordinated fetish-ready ensembles perfect for roleplay or romantic evenings.

Bodysuit and Teddy Styles

Bodysuits and teddies provide all-in-one seduction with snap-crotch convenience for sexual access. Strappy designs create cage-effect visual interest, while deep V-necklines plunge daringly. Floral lace bodysuits offer romantic appeal, fence mesh versions deliver edgier aesthetics, and wet look styles satisfy those seeking vinyl-inspired shine. One-piece construction ensures smooth lines under clothing, making these pieces versatile for bedroom wear or daring outerwear beneath blazers.

Bedroom Costume Collection

Seven 'til Midnight's costume range enables fantasy roleplay through themed ensembles. Sexy nurse costumes pair bustiers with matching accessories, while French maid sets include ruffled details and aprons. Santa-inspired holiday lingerie features red velvet and white fur trim for seasonal seduction. Each costume combines authentic character elements with revealing cuts that maintain the brand's signature sexy aesthetic, transforming bedroom encounters into theatrical experiences.

Baby Got Curves Plus Size Range

The Baby Got Curves collection ensures curvy women access Seven 'til Midnight's sexiest styles in sizes 1X through 3X/4X. Plus size babydolls, chemises, and bustiers feature the same fashion-forward designs as regular sizes, with construction specifically engineered to flatter fuller figures. Supportive underwire cups, strategic ruching, and carefully placed seams enhance natural curves rather than concealing them, delivering confidence alongside seduction.

Product Guide

Who Chooses Seven 'til Midnight

Seven 'til Midnight attracts women seeking celebrity-inspired lingerie at accessible prices, from those building their first sexy lingerie collection to experienced seductresses expanding their bedroom wardrobe. Plus size women appreciate the Baby Got Curves collection's commitment to inclusive sexy styling without compromise. Couples exploring roleplay scenarios select the costume range for fantasy fulfilment, while fashion-conscious buyers value the brand's trend-right designs that translate runway aesthetics into bedroom glamour.

Key Features

• Over 250 styles spanning lingerie, costumes, and accessories
• Celebrity-endorsed brand worn by Kim Kardashian, Katy Perry, Jennifer Lopez
• Featured in People, Glamour, Playboy, Cosmopolitan, Maxim
• Baby Got Curves plus size collection from 1X to 3X/4X
• Fashion-forward designs with bold colours and eye-catching prints
• Premium fabrics including satin, eyelash lace, and wet look materials
• Structured pieces with underwire cups and boning for support
• Matching accessories and coordinated sets
• Bedroom costumes for roleplay fantasies
• California designed with impeccable craftsmanship

Learn More

Sexy lingerie and costumes unlock seduction potential when chosen thoughtfully for body type and occasion. Understanding how different styles enhance natural features helps create irresistible bedroom appeal. Explore proven techniques for using lingerie and costumes to heighten sexual encounters in this comprehensive seduction guide.

Shop Seven 'til Midnight at Cockring Shop

Discover Seven 'til Midnight's celebrity-favourite lingerie and bedroom costumes at Cockring Shop. From eyelash lace babydolls to structured bustiers, plus the inclusive Baby Got Curves collection for curvy figures, each piece delivers California glamour designed to ignite passion. Browse the complete Seven 'til Midnight range alongside complementary sex toys and accessories for unforgettable nights.