Tenga

Tenga is a Japanese sexual wellness innovator that revolutionised male masturbation products since launching in 2005. With over 148 million products sold across 73 countries, the Tokyo-based company creates design-forward pleasure items that have won multiple industrial design awards.

The Tenga Philosophy

Founder Koichi Matsumoto, a former auto mechanic, established Tenga to challenge the stigma around masturbation by creating products that could stand alongside mainstream consumer goods. Rather than replicating human anatomy, Tenga designs focus on providing entirely new sensations through innovative engineering. The company's research shows 39.4% of males have now tried Tenga products, up from just 1% when the brand launched. The name derives from the Japanese word meaning "righteously arranged and elegant."

• Design Excellence: Multiple Red Dot Design Awards recognising the 3D series and other innovations.
• Material Innovation: First masturbators to eliminate sponges and polyurethane, using proprietary elastomer instead.
• Global Impact: Brand recognition exceeds 55% among Japanese males in their 20s.

Tenga Cup Series

The original Tenga Cup launched in 2005 as the product that started a revolution. These disposable masturbators feature a unique vacuum valve system creating adjustable suction pressure. The Deep Throat Cup remains Japan's bestseller, while variants include Soft Tube, Rolling Head, Air Cushion, and Double Hole. Intensity options span Gentle, Standard, Strong, and Premium tiers. The U.S. (Ultra Size) accommodates larger dimensions.

Tenga Egg Collection

The iconic Tenga Egg offers discreet, affordable pleasure in an egg-shaped package. The super-stretchy elastomer sleeve fits any size and features various internal textures including Wavy, Tornado, Spider, Stepper, and Twister patterns. Designed as single-use items with included lubricant sachet, the compact format suits travel and spontaneous enjoyment. Hard Boiled variants deliver firmer sensation.

Tenga Flip Series

The reusable Flip range uses a clamshell design that opens for thorough cleaning and air drying. Flip Zero represents the premium tier with intricate internal textures and pressure adjustment pads. Flip Zero EV adds electronic vibration, while Flip Zero Gravity incorporates gyro-rolling technology. Each unit provides approximately 50 uses with proper care.

Tenga 3D Collection

Winner of the 2012 Red Dot Design Award, the 3D series elevates Japanese onaholes to art. The reversible sleeve turns inside out for cleaning, displaying geometric sculptural patterns when stored. Available textures include Module, Polygon, Pile, Zen, and Spiral. The antibacterial Ag elastomer ensures hygienic use across multiple sessions.

Tenga Spinner

Tenga's most popular product in the US market, the Spinner features an internal coil that creates rotating sensation during stroking. The reusable sleeve includes a built-in drying stand for convenient maintenance. Available textures provide varied experiences from gentle spiralling to intense stimulation.

Tenga Aero

The Aero series delivers customisable vacuum intensity through an external dial mechanism. This reusable design allows precise pressure adjustment during use, creating sensations from gentle suction to intense vacuum. Premium materials ensure longevity with proper cleaning.

Iroha by Tenga

Launched in 2012, Iroha is Tenga's femcare brand creating elegant vibrators for women. The soft-touch silicone collection includes the original trio (Yuki, Midori, Sakura), insertable Rin+ and Fit series, palm-sized Temari, and discreet lipstick-styled Stick. The Mai uses HapticWave technology converting sound waves into vibrations. Anti-dust coating keeps surfaces pristine.

SVR Couples Ring

The Iroha SVR (Smart Vibe Ring) bridges solo and partnered play. This compact vibrating ring attaches to the base of the shaft or fingers, offering 5 vibration strengths and 2 rhythm patterns. Waterproof construction allows bath play while whisper-quiet operation maintains discretion.

Product Guide

Who Chooses Tenga

Tenga appeals to users seeking design-forward products that don't replicate anatomy. Those wanting disposable convenience choose Cups and Eggs. Users preferring reusable value select Flip and 3D ranges. The aesthetically minded appreciate products doubling as sculptural objects. Women exploring discreet vibrators discover Iroha's elegant designs. Couples incorporate SVR for shared stimulation.

Key Features

• Founded 2005 in Tokyo by Koichi Matsumoto
• Over 148 million products sold in 73 countries
• Multiple Red Dot Design Awards winner
• Proprietary elastomer material (no sponge/polyurethane)
• Vacuum suction technology on Cup range
• Antibacterial Ag elastomer on 3D series
• Disposable and reusable options available
• Iroha sister brand for women (launched 2012)
• Hole Lotion lubricants (Real, Mild, Wild)
• Accessories include Warmers and Vacuum Controllers

Learn More

Tenga transformed male masturbation from a stigmatised activity into a celebrated form of self-care through thoughtful design and material innovation. Explore Tenga masturbators to understand how this Japanese brand continues setting global standards for male pleasure products.

Explore Tenga at Cockring Shop

From the iconic Egg to the award-winning 3D series and elegant Iroha vibrators, Tenga delivers Japanese engineering excellence across every pleasure category. Discover why this brand has sold over 148 million products worldwide.