Wicked Sensual Care Lubricants, Anal Gels & Toy Care

About Wicked Sensual Care

Wicked Sensual Care, Inc. is a California-based sexual wellness company headquartered at 8960 Eton Avenue, Canoga Park, Los Angeles, United States.

The brand launched in August 2012 under founder and president Steve Orenstein.

Wicked develops personal lubricants, anal gels, massage oils, topical stimulation products and sex toy cleaning accessories. Its products are distributed through specialist adult retailers and other commercial channels.

The company states that its products are vegan, cruelty-free and paraben-free. Selected formulations include ingredients such as aloe, olive leaf extract, vitamin E and squalane.

Wicked's lubricant collections differ according to their base ingredients, thickness, texture and intended use. Some formulas are designed for general lubrication, while others provide additional cushioning, flavour or temperature-based sensations.

The company's principal product families are Aqua, Ultra, Jelle, Hybrid, Toy Love, simply® and simply timeless®.

Rather than treating all lubricants as interchangeable, Wicked provides separate formulas for different activities and material requirements.

Wicked Sensual Care Lubricant Collections

Wicked offers water-based, silicone and hybrid lubricants, alongside specialist anal gels and sex toy products.

Wicked Aqua – Water-Based Lubricants

Wicked Aqua is designed for customers who prefer water-based lubrication that can be cleaned away without the longer-lasting residue associated with many silicone formulas.

The original Aqua lubricant is fragrance-free and includes aloe, vitamin E and olive leaf extract.

Water-based lubricants are generally compatible with a broad range of sex toy materials, including silicone, TPE and TPR, subject to the individual product's instructions.

Wicked Aqua Sensitive

Aqua Sensitive is a glycerin-free water-based lubricant intended for customers seeking a simpler formula.

Glycerin-free does not automatically mean hypoallergenic. Anyone with a known sensitivity should check the full ingredient list.

Wicked Aqua Heat

Aqua Heat adds a warming sensation to the water-based formula.

Temperature sensations may become more noticeable during movement or friction. Begin with a small amount and discontinue use if discomfort develops.

Wicked Aqua Chill

Aqua Chill provides a cooling sensation through its specialised formulation.

Cooling products should not be confused with numbing lubricants. A cooling sensation does not establish that a product reduces pain or makes penetration safer.

Flavoured Wicked Aqua Lubricants

Wicked also offers flavoured Aqua lubricants sweetened with stevia.

Flavours include Candy Apple, Cherry, Birthday Cake, Blueberry Muffin, Salted Caramel and Cinnamon Bun.

These products are designed for flavour-based adult activities. Check the ingredients and intended use before applying any formula to sensitive tissue.

Customers seeking similar formulas can browse water-based lubricants to compare ingredients, bottle sizes and different consistencies.

Wicked Ultra – Silicone-Based Lubricants

Wicked Ultra is the company's dedicated silicone lubricant collection.

The original Ultra Silicone formula uses dimethicone and dimethiconol without additional fillers, according to the supplied manufacturer information.

Silicone lubricants typically remain slippery for longer than water-based products and resist being washed away by water during use.

This can make them useful for customers seeking longer-lasting lubrication, provided the formula is compatible with their selected products.

Wicked Ultra Silicone

Ultra Silicone is fragrance-free and contains two silicone ingredients.

The formula is glycerin-free and paraben-free, consistent with Wicked's product positioning.

Because silicone lubricants do not wash away as easily as water-based formulas, follow the manufacturer's cleaning instructions after use.

Wicked Ultra Heat

Ultra Heat combines silicone lubrication with a warming sensation.

Users should test a small amount before broader application and avoid using the product on irritated or damaged skin.

Wicked Ultra Chill

Ultra Chill adds cooling sensations to the silicone lubricant range.

Its silicone base differs from Wicked Aqua Chill, even though both are marketed around temperature-based contact sensations.

Silicone Lubricant and Sex Toy Compatibility

Silicone-based lubricants may be incompatible with certain silicone sex toys. Depending on the materials involved, prolonged contact can affect the toy's surface.

Check the sex toy manufacturer's instructions before combining silicone lubricant with silicone cock rings, prostate massagers or other devices.

Browse silicone-based lubricants to compare formulas for compatible activities and materials.

For unknown silicone toy formulations, a compatible water-based lubricant is generally the more straightforward choice.

Wicked Jelle – Thick Anal Lubricant Collection

Jelle is Wicked Sensual Care's specialist range of thick water-based anal lubricants.

The collection is designed around a gel-like consistency that remains on the application area rather than flowing as freely as thinner liquids.

The anus does not produce its own natural lubrication. Selecting sufficient compatible lubricant is important for reducing friction during anal activity.

Wicked Jelle Original

Original Jelle provides a thick water-based gel designed for anal lubrication.

Its consistency differs from a conventional liquid lubricant, making it suitable for customers who prefer a thicker application.

Wicked Jelle PLUS

Jelle PLUS adds ingredients including aloe, arnica, vitamin E, jojoba and clove extract.

The supplied product description identifies a gentle warming sensation.

Botanical extracts are not automatically suitable for every user. Check ingredients carefully if you have allergies or sensitivities.

Wicked Jelle Heat

Jelle Heat combines the thicker anal gel format with warming sensations.

Warming products can feel more pronounced on sensitive tissue. Begin cautiously and stop if irritation develops.

Wicked Jelle Chill

Jelle Chill provides a cooling sensation within the thick water-based gel collection.

Wicked states that it does not add numbing agents to its anal products.

This distinction matters because pain and discomfort are important warning signals during anal activities.

Customers comparing specialist formulas can browse anal lubricants for additional thick gels, water-based options and other compatible products.

Wicked Hybrid – Water and Silicone Lubricants

Wicked Hybrid combines water-based ingredients with silicone to create a formula with characteristics of both lubricant categories.

The original Hybrid includes seaweed extract and is marketed as providing long-lasting glide with easier cleaning than a conventional full-silicone lubricant.

Hybrid formulations differ considerably between manufacturers. The exact silicone content and other ingredients should be checked before use.

Original Wicked Hybrid

Original Hybrid is described by Wicked as latex-friendly and suitable for compatible sex toys.

However, product claims should be considered alongside the relevant toy manufacturer's material compatibility instructions.

simply Hybrid

simply Hybrid offers a glycerin-free alternative within the simply® collection.

It also excludes propylene glycol and parabens according to the manufacturer's formulation information.

simply Hybrid Jelle

simply Hybrid Jelle combines the hybrid lubricant concept with a thicker gel consistency.

It provides another option for customers comparing silicone-containing formulas with conventional water-based anal gels.

Browse hybrid lubricants to compare alternative formulations and product sizes.

Because hybrid products may contain silicone, their compatibility with silicone sex toys should be confirmed before use.

Wicked Toy Love – Lubricants for Sex Toys

Wicked Toy Love is a water-based lubricant collection designed for use with adult toys.

Its gel-like texture is intended to remain on the toy's surface, reducing the tendency of thinner lubricants to run off during application.

The supplied product information describes Toy Love as glycerin-free and compatible with sex toy materials, including silicone.

Original Toy Love

Original Toy Love provides a thicker water-based lubricant suitable for compatible vibrators, dildos, masturbation sleeves and other accessories.

Toy Love Heat

Toy Love Heat adds warming sensations to the original gel concept.

Customers should check the intended application areas and avoid using warming formulas on irritated tissue.

Toy Love Chill

Toy Love Chill provides cooling sensations while retaining the collection's water-based gel format.

Temperature additives may affect people differently, so a small initial application is advisable.

For male stimulation products, lubricant requirements may vary between a silicone cock ring, an insertable prostate massager and a porous TPE stroker sleeve.

Always follow the instructions supplied with the individual toy rather than assuming one lubricant suits every possible material or application.

Wicked simply® – Glycerin-Free and Propylene Glycol-Free Lubricants

simply® is Wicked's collection of lubricants developed without glycerin, propylene glycol or parabens.

It offers different bases and textures for customers who prefer to avoid these ingredients.

simply Aqua

simply Aqua is a water-based lubricant with olive leaf extract.

Its formulation provides an alternative to the original Aqua collection for buyers seeking Wicked's simply® ingredient profile.

simply Aqua Jelle

simply Aqua Jelle provides a thicker water-based gel format.

This may appeal to customers who prefer an anal gel without glycerin or propylene glycol.

simply Natural

simply Natural is a fragrance-free gel using naturally sourced ingredients.

Natural ingredient sourcing does not automatically mean a formula is suitable for everyone. Check the complete ingredient list if you have known sensitivities.

simply Tropical Trio

The Tropical Trio offers flavoured lubricants in Guava, Pineapple and Toasted Coconut varieties.

These products provide an alternative to the standard Aqua flavour collection.

simply Cleene and Foam and Fresh

The simply® range also includes cleaning products for sex toys.

These are cleaning accessories rather than personal lubricants and should be used only according to their individual instructions.

Wicked simply timeless® – Lubricants for Menopause and Beyond

simply timeless® is Wicked's collection developed around additional lubrication and comfort during perimenopause, menopause and later life stages.

Its formulations include ingredients such as aloe, olive leaf extract, squalane and vitamin E.

According to the supplied product information, the range excludes glycerin, propylene glycol and parabens.

simply timeless Aqua

simply timeless Aqua provides a water-based lubricant designed for customers who prefer the collection's ingredient profile.

simply timeless Aqua Jelle

Aqua Jelle offers a thicker gel consistency within the timeless collection.

simply timeless Silicone

The Silicone version provides an alternative base for customers seeking longer-lasting lubrication.

Its compatibility with silicone sex toys should be checked individually.

simply timeless Arousal Serum

The simply timeless Arousal Serum is a warming hybrid serum containing amino acids and peptides.

It is a topical product and should be used according to the manufacturer's directions.

Persistent vaginal dryness, irritation or pain may have several causes. A qualified healthcare professional can help assess symptoms that do not improve with ordinary lubrication.

Wicked Warming and Cooling Lubricants

Wicked offers warming and cooling formulas across Aqua, Ultra, Jelle and Toy Love.

These products introduce additional sensations through their ingredients rather than through electronic temperature controls.

Wicked Heat Products

Heat formulations provide warming sensations during contact and movement.

The range includes Aqua Heat, Ultra Heat, Jelle Heat and Toy Love Heat.

Each product has a different lubricant base or consistency, so customers should choose according to both the desired sensation and material compatibility.

Wicked Chill Products

Chill formulas offer cooling or tingling sensations.

Aqua Chill, Ultra Chill, Jelle Chill and Toy Love Chill provide this feature across several lubricant bases.

Temperature sensations may intensify during friction. Begin with a small amount, avoid damaged skin and discontinue use if burning or irritation develops.

Cooling lubrication should never be used to conceal pain during penetration or other activities.

Wicked Flavoured Lubricants and Sampler Kits

Wicked's flavoured products are primarily offered through its Aqua and simply® collections.

The original Aqua range includes fruit and dessert-inspired flavours sweetened with stevia.

Sampler packs allow customers to compare several formulas before selecting a larger bottle.

Fresh Fruit Mix Teasers

The Fresh Fruit Mix includes Candy Apple, Strawberry, Mango and Sweet Peach flavoured lubricant packets.

Coffee House Mix Teasers

The Coffee House Mix includes Salted Caramel, Blueberry, Vanilla and Cinnamon flavours.

According to the supplied product details, each sampler also includes simply Aqua for comparison with unflavoured lubrication.

Anal Adventure Kit

The Anal Adventure Kit contains miniature versions of Jelle, Jelle Heat, Jelle Chill and Jelle PLUS.

This allows customers to compare four formulas within the thick anal gel collection.

Weekender Adventure Kit

The Weekender Adventure Kit combines selected lubricant products with a cleaning accessory in a compact travel-oriented set.

Sensation Kit

The Sensation Kit pairs Aqua Heat and Aqua Chill, offering two different temperature-based sensations within the water-based range.

Always check individual kit contents, as package configurations and bottle sizes may differ.

Wicked Massage Oils and Personal Care Products

Wicked produces massage oils, creams and other topical products alongside its personal lubricants.

These products should not automatically be substituted for lubricants intended for genital or anal use.

Sensual Massage Oils

Wicked massage oils include Lavender + Rosemary, Lemongrass + Ginger, Vanilla + Sugarcane and Honeysuckle + Ivy.

The products are intended for body massage and should be used according to their individual ingredient and application instructions.

Massage Creams

Wicked massage creams include Orange Blossom + Patchouli, Sage + Sea Salt and the unscented Stripped + Bare.

These are body massage products rather than direct replacements for a compatible personal lubricant.

Organic Aloe-Based Lubricant

Wicked's Organic Aloe-Based Lube is built around aloe-derived ingredients.

Customers should check the full formulation and intended use rather than assuming that aloe-based products are automatically suitable for sensitive skin.

Coconut Oil Based Lube

The Coconut Oil Based Lube includes vitamin E and shea butter, with coconut and vanilla scent notes.

Oil-based lubricants can weaken latex condoms and are not suitable for every barrier or sex toy material.

Wicked Awaken

Awaken is a topical clitoral massage gel containing herbal extracts, including damiana and ginkgo biloba.

Wicked Créme

Créme is a stroking cream containing coconut and sweet almond oils.

Its texture becomes more liquid with body heat. Wicked advises external use only.

Wicked OverTime

OverTime is a delay cream marketed for male use.

Follow the product's application instructions and review the ingredients, especially if combining it with condoms or other topical products.

Wicked Sex Toy Cleaning Products

Wicked's cleaning collection includes Cleene spray, Foam 'n Fresh and compatible refill products.

Cleaning accessories are designed to support sex toy maintenance but should not replace the manufacturer's specific washing and drying requirements.

Wicked Cleene

Cleene is a fragrance-free antibacterial sex toy cleaning spray.

According to Wicked, the formula is free from alcohol, triclosan and parabens.

Foam 'n Fresh

Foam 'n Fresh is a foaming cleaner containing ingredients such as olive leaf, thyme and lavender extracts.

Wicked describes its cleaning products as suitable for different sex toy materials.

Users should still check the toy manufacturer's recommendations, particularly for porous sleeves, electronic components and products with special surface finishes.

Cleaning and Storage

Follow the cleaner's required contact time, rinsing instructions and drying procedure.

Allow toys to dry completely before storing them. Avoid direct contact between incompatible soft materials.

Wicked Lubricants for Cock Rings and Male Accessories

Lubricant choice can affect comfort when fitting compatible cock rings, penis sleeves and other male accessories.

A small amount of water-based lubricant may help reduce friction when positioning a flexible ring, where permitted by the manufacturer.

However, a lubricant should not be used to compensate for an incorrectly sized cock ring.

Wicked Aqua and Toy Love offer water-based options, while Ultra and Hybrid provide different lubrication bases for compatible applications.

Customers should check the actual materials of their cock ring, including any silicone components, before applying a silicone-containing lubricant.

A ring that is too tight can interfere with circulation regardless of lubrication. Remove it immediately if numbness, pain, coldness or unusual colour changes develop.

Wicked Lubricants for Prostate Massagers and Anal Toys

Wicked's Jelle collection is particularly relevant to customers using compatible anal plugs, prostate massagers and other insertable anal toys.

The thicker gel consistency can help keep lubricant on the toy's surface during application.

Original Jelle provides a water-based formula without additional temperature sensations, while Jelle Heat and Chill add warming or cooling effects.

For customers who prefer to avoid glycerin and propylene glycol, simply Aqua Jelle provides an alternative formulation.

Always use an appropriate amount of compatible lubricant, follow the sex toy manufacturer's instructions and stop if insertion causes pain or discomfort.

No lubricant makes an unsuitable anal toy safe. Use only products specifically designed for anal insertion with a secure flared base or retrieval feature.

Water-Based vs Silicone vs Hybrid Lubricants

Wicked offers three principal lubricant bases, each with different characteristics and material considerations.

Customers looking for different lubricant bases, bottle sizes and formulas can explore the wider sex lubricants collection.

The best choice depends on ingredients, intended activity, body sensitivity, barrier compatibility and the material of any sex toy involved.

Wicked Product Comparison

The following table compares Wicked's principal collections by base, formulation and intended use.

Choosing the Right Wicked Lubricant

For general water-based lubrication: Wicked Aqua provides a fragrance-free formula with aloe, olive leaf extract and vitamin E.

For a glycerin-free water-based option: Consider Aqua Sensitive or simply Aqua, checking the complete ingredient list.

For long-lasting silicone lubrication: Ultra provides a silicone formula suitable for compatible activities and materials.

For thick anal lubrication: Jelle and simply Aqua Jelle offer gel-like consistencies.

For a hybrid formula: Wicked Hybrid combines water and silicone ingredients.

For sex toy application: Toy Love provides a thicker water-based gel.

For temperature sensations: Compare Heat and Chill versions across Aqua, Ultra, Jelle and Toy Love.

For menopause-focused lubrication: simply timeless® includes water-based, silicone and gel options.

For travel or sampling: Teasers, the Anal Adventure Kit and Weekender Adventure Kit provide smaller products and combinations.

Choose according to the intended activity, ingredients, material compatibility and personal comfort rather than assuming that every Wicked formula is interchangeable.

Wicked Sensual Care Awards and Trademarks

Wicked has received numerous awards within the adult product industry for its lubricants and personal care collections.

The company's published awards list includes AVN Best Lubricant Manufacturer recognition in 2014, 2018 and 2020.

Wicked also received AVN Best Enhancement Manufacturer awards in 2021, 2022 and 2023.

According to Wicked, this was the first time a company in its product category received the award three consecutive years.

Other recognition includes XBIZ Sex Lubricant of the Year in 2021, StorErotica Lubricant Company of the Year in 2022 and XBIZ Lubricant Company of the Year in 2023.

Wicked holds registered United States trademarks for WICKED SENSUAL CARE, simply® and simply timeless®.

The WICKED SENSUAL CARE trademark registrations include Nos. 7,127,214 and 7,124,458, both registered in 2023.

The SIMPLY trademark was registered in 2023, while SIMPLY TIMELESS received a United States registration in 2025.

Industry awards and trademarks demonstrate recognition and brand ownership. They do not independently establish medical approval or individual suitability for every lubricant formula.

Wicked Sensual Care and Community Support

Wicked supports LGBTQ+ organisations through its simply® Aqua Special Edition programme.

Beginning in July 2021, the company committed a portion of sales from this product to a different LGBTQ+ organisation each month.

Organisations identified in the supplied programme information include The Trevor Project, GLAAD and the Marsha P. Johnson Institute.

Wicked also works with adult sex educator jessica drake on educational material and product information.

These activities form part of the company's broader identity beyond lubricant manufacturing.

Lubricant Safety and Product Compatibility

Learn More About Personal Lubricants

Wicked Sensual Care offers several lubricant bases, including Aqua water-based formulas, Ultra Silicone, thick Jelle anal gels and water-silicone Hybrid products.

These formulas have different cleaning requirements, textures and compatibility considerations.

Water-based lubricant is often a straightforward option for customers using silicone cock rings, prostate toys or other compatible sex toys.

Silicone lubricants may provide longer-lasting glide but require additional care when used around silicone materials.

Hybrid products combine ingredients from different lubricant categories, so their actual formulation matters.

Choosing the correct lubricant can help reduce friction, but it does not make unsuitable equipment or uncomfortable activities safe.

For additional educational information, read this guide to personal lubricants on the Adultsmart blog.

The article provides general background on lubricant types, compatibility and buying considerations. Always follow the manufacturer's instructions for the specific formula and any sex toys being used.