Love Honey Group

Lovehoney Group is the world's leading sexual wellness company, formed through the 2021 merger of British retailer Lovehoney and German innovator WOW Tech. Headquartered in Bath, UK, this powerhouse unites eleven distinctive brands delivering pleasure products across 160 countries. From Bedroom Startup to Global Sexual Wellness Empire 2002: Former technology...

From Bedroom Startup to Global Sexual Wellness Empire

2002: Former technology journalists Richard Longhurst and Neal Slateford launch lovehoney.co.uk from Longhurst's bedroom with £9,000 startup capital, selling 1,000+ products monthly in year one
2005: First own-brand product developed—the iBuzz music-activated vibrator
2007: Rabbit Amnesty launches as world's first sex toy recycling scheme
2009: Design A Sex Toy Competition produces Sqweel oral sex simulator, becoming category's global bestseller
2012: Exclusive licensing deal with E L James for Fifty Shades of Grey Official Pleasure Collection transforms mainstream retail access
2014: German inventor Michael Lenke launches Womanizer with patented Pleasure Air Technology
2016: First Queen's Award for Enterprise in sexual wellness sector; Lovehoney international sales reach £12 million
2017: Johannes Plettenberg acquires Womanizer, founding WOW Tech Group
2018: WOW Tech merges Womanizer with Canadian couples' vibrator pioneer We-Vibe
2020: Swiss retailer Amorana acquired; COVID lockdowns drive 150-200% sales surge
2021: Second Queen's Award for outstanding overseas growth (£12M to £56M over six years); Lovehoney and WOW Tech merge forming Lovehoney Group with $400M+ combined revenue
Today: 650+ employees across nine global offices (Bath, Berlin, Ottawa, San Jose, Brisbane, Shanghai, Singapore, Hong Kong, Zürich) serving 2.2 million customers in 160+ countries

Product Range: Eleven Brands Spanning Every Desire

Womanizer: The Pleasure Air Pioneer

Created in Germany in 2014, Womanizer introduced patented Pleasure Air Technology—contactless stimulation using pulsating airwaves to massage the clitoris's 8,000 nerve endings without overstimulation. The range spans entry-level PRO40 through Premium 2 with Smart Silence activation, and the eco-friendly Premium Eco featuring biodegradable Biolene materials.

We-Vibe: App-Connected Couples Innovation

We-Vibe pioneered C-shaped couples vibrators designed for simultaneous partner stimulation during intercourse. The We-Vibe App enables long-distance control from anywhere worldwide with custom vibrations, music sync, and encrypted video chat. The lineup includes Chorus, Sync 2, Sync O, Moxie panty vibrator, and Jive 2 wearable egg.

Fifty Shades of Grey: The Official Pleasure Collection

Since securing exclusive worldwide rights in 2012, Lovehoney has worked directly with author E L James creating products authentically representing Christian Grey's Red Room. The collection spans bondage essentials, vibrators, and couple's accessories with over three million units sold through mainstream retailers including Target and Boots.

Happy Rabbit: Reinventing the Classic

Happy Rabbit redefined rabbit vibrators with USB rechargeable operation, body-safe silicone, whisper-quiet dual motors delivering 150% more power than previous generations. Featured by The Times for combined stimulation, curved heads target the G-spot while flexible ears provide precise clitoral pleasure across 15 vibration modes.

Arcwave: Pleasure Air for Men

Arcwave applies Pleasure Air Technology to male anatomy, targeting Pacinian pleasure receptors in the frenulum—nerve endings that cannot be fully activated through manual stimulation alone. The Ion stroker features 8 intensities, Smart Silence activation, and proprietary CleanTech Silicone enabling full waterproofing and hygienic twist-to-open cleaning.

pjur: German Precision Lubricants

Pronounced "pure," pjur has manufactured premium intimate products in Germany since 1995 with ISO 13485 medical device certification. Lovehoney Group holds exclusive North American distribution. The silicone-based ORIGINAL provides long-lasting lubrication without stickiness, while water-based AQUA offers natural feel and toy compatibility.

Tracey Cox by Lovehoney: Expert-Designed Pleasure

International sex educator Tracey Cox brings 30+ years of research to her exclusive Lovehoney ranges. The EDGE collection targets men's performance with prostate massagers and stamina-enhancing devices. The Supersex range serves all orientations with orgasm gels, massage products, and couple's accessories.

Lovehoney Desire: Customer-Driven Luxury

Desire distils hundreds of thousands of customer reviews into a premium collection featuring rechargeable silicone construction, whisper-quiet motors, and storage cases with discreet charging. Products include G-spot vibrators, rabbit vibrators, wand massagers, app-controlled knicker vibrators, and strapless strap-ons in signature purple and rose gold.

ROMP: Accessible Pleasure for Everyone

ROMP democratises sexual satisfaction by delivering Pleasure Air Technology at budget-friendly prices. The Switch clitoral suction stimulator offers 6 intensity levels under $40 with body-safe silicone construction. The expanding range includes vibrators, bullet massagers, and cock rings maintaining quality despite accessible pricing.

Lovehoney Core Brand

The flagship Lovehoney brand encompasses an extensive in-house developed catalogue spanning vibrators, dildos, male masturbators, cock rings, anal toys, bondage equipment, lubricants, and intimate games. Sub-brands include Bondage Boutique for restraint play and BASICS for entry-level essentials.

Lovehoney Lingerie

Designed in-house with body-positive philosophy, Lovehoney Lingerie celebrates sensuality across all shapes and sizes. Forward-thinking fabrics and confident designs span babydolls, chemises, corsets, bodystockings, bra sets, robes, and costumes with extended sizing ensuring inclusive access.

Technology Deep-Dive: Innovation Powering Pleasure

Pleasure Air Technology: Patented contactless stimulation using pulsating airwaves to massage nerve endings without direct touch, preventing overstimulation and enabling sustained arousal without numbness
3D Pleasure Air: Next-generation refinement delivering gentler, more immersive stimulation described as more refined than standard Pleasure Air, with Climax Control depth settings
Smart Silence: Automatic activation/deactivation based on skin contact, eliminating noise when not in use and preserving battery life
Autopilot Mode: Intelligent variation between intensity levels creating unpredictable stimulation patterns for enhanced arousal
We-Vibe App: Bluetooth and internet connectivity enabling long-distance partner control, custom vibration creation, music synchronisation, touch-responsive patterns, and encrypted video chat
Touch-Sense/Squeeze-Responsive: Pressure-sensitive controls in products like We-Vibe Chorus responding to grip intensity
CleanTech Silicone: Arcwave's proprietary medical-grade silicone—denser, more hygienic, and fully waterproof compared to conventional TPE materials
TAS (Targeted Amplification System): Arcwave Voy's pressure-responsive technology targeting specific pleasure receptors
Biolene: Womanizer's biodegradable, plant-based material enabling fully recyclable premium products
IPX7 Waterproofing: Full submersion capability across most premium products for shower, bath, and pool use
USB Magnetic Charging: Convenient rechargeable operation with travel locks preventing accidental activation

Ideal User Profile

Long-distance couples seeking app-connected intimacy maintaining connection across time zones through We-Vibe's partner control features
Pleasure Air explorers curious about contactless stimulation technology offering sensations unavailable through traditional vibration
Fifty Shades fans wanting authentic products representing the novels' Red Room experience with author approval
Beginners seeking guidance through comprehensive product descriptions, reviews, and Tracey Cox expert-designed ranges
Men exploring new sensations via Arcwave's Pleasure Air strokers targeting previously understimulated nerve receptors
Couples integrating toys during intercourse using C-shaped vibrators designed for shared stimulation without interference
Sensitive users requiring premium lubricants like pjur's preservative-free, dermatologically-tested formulations
Quality-conscious consumers valuing body-safe silicone, rechargeable operation, and manufacturer warranties
Budget-minded shoppers accessing Pleasure Air technology through ROMP's accessible pricing
Sustainability advocates appreciating Womanizer's biodegradable Biolene materials and recyclable product design

Brand Comparison: Lovehoney Group Portfolio

Brand	Specialty	Key Technology	Price Tier	Target User
Womanizer	Clitoral stimulation	Pleasure Air, Smart Silence	Premium	Women seeking contactless orgasms
We-Vibe	Couples vibrators	App connectivity, dual motors	Premium	Couples, long-distance partners
Arcwave	Male pleasure devices	Pleasure Air for men, CleanTech	Premium	Men seeking new sensations
Fifty Shades of Grey	Bondage and BDSM	Licensed, author-approved design	Mid-range	Novel fans, BDSM beginners
Happy Rabbit	Rabbit vibrators	Dual motors, USB rechargeable	Mid-range	Dual stimulation seekers
pjur	Premium lubricants	Medical-grade German formulation	Premium	Sensitive skin, quality-focused

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Complete Sex Toy Collection

Discover our comprehensive range of pleasure products from Lovehoney Group and other premium brands. From Womanizer Pleasure Air clitoral stimulators to We-Vibe couples vibrators, find the perfect addition to your intimate collection.

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Cock Rings and Male Enhancement

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Experience the World's Leading Sexual Wellness Brands

From Womanizer's revolutionary Pleasure Air Technology to We-Vibe's app-connected couples vibrators, Lovehoney Group delivers innovation across every category. Exploring contactless stimulation for the first time, seeking long-distance intimacy solutions, or discovering the authentic Fifty Shades of Grey experience—CockRingShop offers Australia's premier selection of these award-winning brands.

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Frequently Asked Questions

What is Lovehoney?

Lovehoney is a global sexual wellness company specializing in high-quality adult products","sex toys","and intimate accessories designed to enhance personal pleasure and sexual experiences for diverse consumers worldwide.

Should Lovehoney recommend specific products for different preferences?

Lovehoney offers comprehensive product recommendations tailored to individual needs","including cock rings","vibrators","and sexual wellness items that cater to various preferences","body types","and comfort levels.

How do Lovehoney develop innovative sexual health products?

Lovehoney collaborates with international designers","conducts extensive consumer research","and partners with sexual health experts to create cutting-edge penis rings","stimulators","and pleasure-focused products with advanced technological features.

Which Lovehoney collections target specific customer segments?

Lovehoney features multiple product lines including the Fifty Shades of Grey collection","premium branded ranges","beginner-friendly options","and specialized erectile dysfunction rings for different consumer demographics.

Does Lovehoney provide discreet international shipping?

Lovehoney offers confidential worldwide shipping with plain packaging","secure payment methods","and comprehensive customer support to ensure privacy and comfort for customers purchasing adult products.

Will Lovehoney support sexual wellness for all gender identities?

Lovehoney designs inclusive product ranges addressing diverse sexual identities","body types","and preferences","ensuring representation and accessibility across gender spectrums and sexual orientations.

Can Lovehoney improve personal sexual experiences?

Lovehoney's expertly designed products help individuals explore personal pleasure","enhance intimacy","overcome sexual challenges","and provide educational resources for sexual health and satisfaction.

Are Lovehoney products safe and high-quality?

Lovehoney maintains rigorous quality control","uses body-safe materials","conducts extensive product testing","and provides comprehensive guidance to ensure customer safety and satisfaction with every purchase.

Where should Lovehoney customers purchase products?

Lovehoney customers can purchase directly from lovehoney.com","authorized international retailers","and their official websites","ensuring genuine products with comprehensive customer support and satisfaction guarantees.

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From Bedroom Startup to Global Sexual Wellness Empire