Love Honey Group

Lovehoney Group is the world's leading sexual wellness company, formed through the 2021 merger of British retailer Lovehoney and German innovator WOW Tech. Headquartered in Bath, UK, this powerhouse unites eleven distinctive brands delivering pleasure products across 160 countries. From Bedroom Startup to Global Sexual Wellness Empire 2002: Former technology...

From Bedroom Startup to Global Sexual Wellness Empire

2002: Former technology journalists Richard Longhurst and Neal Slateford launch lovehoney.co.uk from Longhurst's bedroom with £9,000 startup capital, selling 1,000+ products monthly in year one
2005: First own-brand product developed—the iBuzz music-activated vibrator
2007: Rabbit Amnesty launches as world's first sex toy recycling scheme
2009: Design A Sex Toy Competition produces Sqweel oral sex simulator, becoming category's global bestseller
2012: Exclusive licensing deal with E L James for Fifty Shades of Grey Official Pleasure Collection transforms mainstream retail access
2014: German inventor Michael Lenke launches Womanizer with patented Pleasure Air Technology
2016: First Queen's Award for Enterprise in sexual wellness sector; Lovehoney international sales reach £12 million
2017: Johannes Plettenberg acquires Womanizer, founding WOW Tech Group
2018: WOW Tech merges Womanizer with Canadian couples' vibrator pioneer We-Vibe
2020: Swiss retailer Amorana acquired; COVID lockdowns drive 150-200% sales surge
2021: Second Queen's Award for outstanding overseas growth (£12M to £56M over six years); Lovehoney and WOW Tech merge forming Lovehoney Group with $400M+ combined revenue
Today: 650+ employees across nine global offices (Bath, Berlin, Ottawa, San Jose, Brisbane, Shanghai, Singapore, Hong Kong, Zürich) serving 2.2 million customers in 160+ countries

Product Range: Eleven Brands Spanning Every Desire

Womanizer: The Pleasure Air Pioneer

Created in Germany in 2014, Womanizer introduced patented Pleasure Air Technology—contactless stimulation using pulsating airwaves to massage the clitoris's 8,000 nerve endings without overstimulation. The range spans entry-level PRO40 through Premium 2 with Smart Silence activation, and the eco-friendly Premium Eco featuring biodegradable Biolene materials.

We-Vibe: App-Connected Couples Innovation

We-Vibe pioneered C-shaped couples vibrators designed for simultaneous partner stimulation during intercourse. The We-Vibe App enables long-distance control from anywhere worldwide with custom vibrations, music sync, and encrypted video chat. The lineup includes Chorus, Sync 2, Sync O, Moxie panty vibrator, and Jive 2 wearable egg.

Fifty Shades of Grey: The Official Pleasure Collection

Since securing exclusive worldwide rights in 2012, Lovehoney has worked directly with author E L James creating products authentically representing Christian Grey's Red Room. The collection spans bondage essentials, vibrators, and couple's accessories with over three million units sold through mainstream retailers including Target and Boots.

Happy Rabbit: Reinventing the Classic

Happy Rabbit redefined rabbit vibrators with USB rechargeable operation, body-safe silicone, whisper-quiet dual motors delivering 150% more power than previous generations. Featured by The Times for combined stimulation, curved heads target the G-spot while flexible ears provide precise clitoral pleasure across 15 vibration modes.

Arcwave: Pleasure Air for Men

Arcwave applies Pleasure Air Technology to male anatomy, targeting Pacinian pleasure receptors in the frenulum—nerve endings that cannot be fully activated through manual stimulation alone. The Ion stroker features 8 intensities, Smart Silence activation, and proprietary CleanTech Silicone enabling full waterproofing and hygienic twist-to-open cleaning.

pjur: German Precision Lubricants

Pronounced "pure," pjur has manufactured premium intimate products in Germany since 1995 with ISO 13485 medical device certification. Lovehoney Group holds exclusive North American distribution. The silicone-based ORIGINAL provides long-lasting lubrication without stickiness, while water-based AQUA offers natural feel and toy compatibility.

Tracey Cox by Lovehoney: Expert-Designed Pleasure

International sex educator Tracey Cox brings 30+ years of research to her exclusive Lovehoney ranges. The EDGE collection targets men's performance with prostate massagers and stamina-enhancing devices. The Supersex range serves all orientations with orgasm gels, massage products, and couple's accessories.

Lovehoney Desire: Customer-Driven Luxury

Desire distils hundreds of thousands of customer reviews into a premium collection featuring rechargeable silicone construction, whisper-quiet motors, and storage cases with discreet charging. Products include G-spot vibrators, rabbit vibrators, wand massagers, app-controlled knicker vibrators, and strapless strap-ons in signature purple and rose gold.

ROMP: Accessible Pleasure for Everyone

ROMP democratises sexual satisfaction by delivering Pleasure Air Technology at budget-friendly prices. The Switch clitoral suction stimulator offers 6 intensity levels under $40 with body-safe silicone construction. The expanding range includes vibrators, bullet massagers, and cock rings maintaining quality despite accessible pricing.

Lovehoney Core Brand

The flagship Lovehoney brand encompasses an extensive in-house developed catalogue spanning vibrators, dildos, male masturbators, cock rings, anal toys, bondage equipment, lubricants, and intimate games. Sub-brands include Bondage Boutique for restraint play and BASICS for entry-level essentials.

Lovehoney Lingerie

Designed in-house with body-positive philosophy, Lovehoney Lingerie celebrates sensuality across all shapes and sizes. Forward-thinking fabrics and confident designs span babydolls, chemises, corsets, bodystockings, bra sets, robes, and costumes with extended sizing ensuring inclusive access.

Technology Deep-Dive: Innovation Powering Pleasure

Pleasure Air Technology: Patented contactless stimulation using pulsating airwaves to massage nerve endings without direct touch, preventing overstimulation and enabling sustained arousal without numbness
3D Pleasure Air: Next-generation refinement delivering gentler, more immersive stimulation described as more refined than standard Pleasure Air, with Climax Control depth settings
Smart Silence: Automatic activation/deactivation based on skin contact, eliminating noise when not in use and preserving battery life
Autopilot Mode: Intelligent variation between intensity levels creating unpredictable stimulation patterns for enhanced arousal
We-Vibe App: Bluetooth and internet connectivity enabling long-distance partner control, custom vibration creation, music synchronisation, touch-responsive patterns, and encrypted video chat
Touch-Sense/Squeeze-Responsive: Pressure-sensitive controls in products like We-Vibe Chorus responding to grip intensity
CleanTech Silicone: Arcwave's proprietary medical-grade silicone—denser, more hygienic, and fully waterproof compared to conventional TPE materials
TAS (Targeted Amplification System): Arcwave Voy's pressure-responsive technology targeting specific pleasure receptors
Biolene: Womanizer's biodegradable, plant-based material enabling fully recyclable premium products
IPX7 Waterproofing: Full submersion capability across most premium products for shower, bath, and pool use
USB Magnetic Charging: Convenient rechargeable operation with travel locks preventing accidental activation

Ideal User Profile

Long-distance couples seeking app-connected intimacy maintaining connection across time zones through We-Vibe's partner control features
Pleasure Air explorers curious about contactless stimulation technology offering sensations unavailable through traditional vibration
Fifty Shades fans wanting authentic products representing the novels' Red Room experience with author approval
Beginners seeking guidance through comprehensive product descriptions, reviews, and Tracey Cox expert-designed ranges
Men exploring new sensations via Arcwave's Pleasure Air strokers targeting previously understimulated nerve receptors
Couples integrating toys during intercourse using C-shaped vibrators designed for shared stimulation without interference
Sensitive users requiring premium lubricants like pjur's preservative-free, dermatologically-tested formulations
Quality-conscious consumers valuing body-safe silicone, rechargeable operation, and manufacturer warranties
Budget-minded shoppers accessing Pleasure Air technology through ROMP's accessible pricing
Sustainability advocates appreciating Womanizer's biodegradable Biolene materials and recyclable product design

Brand Comparison: Lovehoney Group Portfolio

Brand	Specialty	Key Technology	Price Tier	Target User
Womanizer	Clitoral stimulation	Pleasure Air, Smart Silence	Premium	Women seeking contactless orgasms
We-Vibe	Couples vibrators	App connectivity, dual motors	Premium	Couples, long-distance partners
Arcwave	Male pleasure devices	Pleasure Air for men, CleanTech	Premium	Men seeking new sensations
Fifty Shades of Grey	Bondage and BDSM	Licensed, author-approved design	Mid-range	Novel fans, BDSM beginners
Happy Rabbit	Rabbit vibrators	Dual motors, USB rechargeable	Mid-range	Dual stimulation seekers
pjur	Premium lubricants	Medical-grade German formulation	Premium	Sensitive skin, quality-focused

Explore More at CockRingShop

Complete Sex Toy Collection

Discover our comprehensive range of pleasure products from Lovehoney Group and other premium brands. From Womanizer Pleasure Air clitoral stimulators to We-Vibe couples vibrators, find the perfect addition to your intimate collection.

Browse All Sex Toys

Cock Rings and Male Enhancement

Explore vibrating cock rings from We-Vibe, Lovehoney, and ROMP designed to enhance couple's pleasure. Our selection includes adjustable silicone rings, remote-controlled vibrating options, and premium rechargeable devices.

Shop Cock Rings

Experience the World's Leading Sexual Wellness Brands

From Womanizer's revolutionary Pleasure Air Technology to We-Vibe's app-connected couples vibrators, Lovehoney Group delivers innovation across every category. Exploring contactless stimulation for the first time, seeking long-distance intimacy solutions, or discovering the authentic Fifty Shades of Grey experience—CockRingShop offers Australia's premier selection of these award-winning brands.

Shop today with discreet shipping and discover why over 2.2 million customers worldwide trust Lovehoney Group for their sexual happiness.

Frequently Asked Questions

What is Lovehoney Group?

Lovehoney Group is the world's leading sexual wellness powerhouse, born from the 2021 merger of British innovator Lovehoney and German tech leader WOW Tech—uniting iconic brands like Womanizer, We-Vibe, and Arcwave to champion sexual happiness globally.

Why does Pleasure Air Technology revolutionize clitoral orgasms?

Patented air pulses gently surround and massage the clitoris without direct contact—tapping 8,000 nerve endings for buildup without numbness, delivering faster, more intense waves that feel utterly transformative.

How did the Fifty Shades collection mainstream bondage play?

Exclusive collaboration with E L James since 2012 authenticates Red Room fantasies—turning nipple clamps, restraints, and vibrators into gateway BDSM for millions discovering kink through the blockbuster novels.

Why choose We-Vibe for unbreakable long-distance intimacy?

App-connected C-shaped vibrators like Chorus react to squeeze and touch—syncing vibrations across continents with custom patterns and video chat for couples craving penetration-enhanced shared climaxes.

How does Arcwave Ion unlock \"newgasms\" for men?

Pleasure Air pulses target the frenulum's hidden Pacinian receptors—creating throbbing, full-body sensations impossible with hands alone, redefining male solo play through scientific nerve stimulation.

Why is Happy Rabbit the ultimate dual-stimulation powerhouse?

Rechargeable rabbits pack 150% more power in whisper-quiet motors—curved shafts hit G-spots while flexible ears flutter clitorises across 15 modes for blended, squirting-level ecstasy.

How does ROMP democratize premium tech for everyone?

ROMP brings Pleasure Air suction and strong vibrations under budget thresholds—like Switch's 6 intensities in sleek silicone—proving world-class orgasms don't require luxury pricing.

Why trust pjur lubricants for flawless glide?

German medical-grade formulas like silicone ORIGINAL last endlessly without stickiness—dermatologically tested and preservative-free for sensitive skin and seamless toy compatibility.

Which Lovehoney Group brands lead sexual innovation in 2026?

Icons: Womanizer Next for 3D air depth, We-Vibe Chorus for responsive couples sync, Arcwave Ion 2 for male air mastery, Happy Rabbit for rabbit evolution, ROMP for affordable breakthroughs.

Why Shop With Cock Ring Store?

FAST ORDER DISPATCH

We ship same day on all in-stock orders placed before 12pm! Free shipping on all orders above $200.

DISCREET PACKAGING

All of our shipments come in discreet packaging ensuring those nosey neighbours will never know!

INTERNATIONAL SHIPPING

We ship our full range of products worldwide with fast dispatch for orders before 12pm Sydney EST!

Trending Now

Popular Products

Love Honey Group

From Bedroom Startup to Global Sexual Wellness Empire